Overview
Good marketing is pivotal for business success. From delivering customer value to devising creative digital communications, marketing is a key area in the contemporary business world and offers many exciting and rewarding professional opportunities.
The Marketing MSc offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice. The course is accredited by the Chartered Institute of Marketing (CIM), and it is possible to gain sought after CIM qualifications in professional marketing and become a member while studying at Brunel Business School. You can obtain the CIM Certificate or Diploma in Professional Marketing at an approved training centre, and you have certain exemptions from the courses.
You will develop vocational and creative skills, systematic and critical thinking, and expertise that will enable you to generate, implement, and evaluate marketing and branding activities that will deliver value to employers and customers. Cutting edge academic and applied knowledge and experience can be obtained from all our modules whose teaching is grounded in the global practice of marketing in the twenty-first century.
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Course content
The Marketing MSc consists of compulsory modules that give you a broad understanding of marketing in organisations of all sizes. Optional modules allow you to take a closer look at related areas of interest like CSR, social media, diversity in the workplace and branding.
Compulsory
- Marketing Communications
Embark on a transformative journey in our Master's programme in Marketing Communications, delving into the intricate processes, cutting-edge theories, and ethical dimensions that shape the dynamic field. Uncover the pivotal role each element plays in crafting compelling narratives. Gain fluency in key terms and concepts while cultivating a profound understanding of the critical and theoretical facets that drive innovation in marketing communications. Elevate your expertise for a future-ready career.
- MG5561 - International MarketingDeveloping insight and investigative ability to conduct research in developing and implementing market strategies across international sectors.
- Marketing PrinciplesTaking the basic marketing concepts and contrasting them with newer relational and service-based perspectives in a module that is designed to be motivational, creative, applied and relevant to today’s marketing practice.
- Strategic Digital Marketing
Providing a critical understanding of achieving marketing objectives through the application of digital media, data and technology. Understanding and developing an insight into the various components of digital marketing channels and platforms that is designed to enable digital marketers to plan, manage and optimise all aspects of the key digital marketing strategies and tactics relevant to today’s marketing environment.
- Consumer Behaviour
Develop a critical understanding of how external and internal factors (psychological, social, cultural and economic factors) inform and influence marketing decisions and consumer behaviour in personal buying situations.
- Understanding Business and Management ResearchQuantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.
- Contemporary Brand ManagementThe module aims to provide a critical understanding of current theory and practice of Brand Management field including academic theories, frameworks and models within a business context. Students will be given opportunities to discuss current important issues in the field with a view to developing critical skills of evaluation and appraisal.
- Dissertation (Marketing MSc)
This module offers you the opportunity to research and write a thesis of approximately 12,000 words. You will undertake either qualitative or quantitative research, involving a research problem in the field of marketing.
Optional
- Business Planning
This module promotes an integrative understanding of the challenges and opportunities involved in business planning through practice. Students develop a business plan by integrating all components, such as market opportunity, competition, business models, and financing, into a unified whole. Using illustrative case studies, this module also examines business models’ underlying strategies and decision-making processes.
- International and Comparative Human Resource ManagementExamining human resources strategy and practice for organisations operating across national boundaries, including the EU and its member states, the USA, Japan and South East Asia.
- Creativity, Entrepreneurship and InnovationThis module aims to define creativity within the context of innovative and entrepreneurial firms. It seeks to analyse creativity at individual, group, organisational, urban and national levels, delineating its vital role in fostering innovation and entrepreneurship.
- Entrepreneurship
Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.
This course can be studied undefined undefined, starting in undefined.
This course has a placement option. Find out more about work placements available.
Please note that all modules are subject to change.
Read more about the structure of postgraduate degrees at Brunel
Careers and your future
The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services.
We were one of the first business schools to offer postgraduate placements and you can now put your learning into practice through our six to twelve week or year-long work placement option. Find out more on our work placements page.
Our programmes are built with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number of job roles, including: Business analyst; Business development manager; Marketing manager; Media buyer/planner; Management consultant; Project manager; Sales executive; Web content manager.
UK entry requirements
A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 59 (59 in all subscores)
- BrunELT: 63% (min 58% in all areas)
- TOEFL: 90 (min 20 in all)
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
2024/25 entry
UK
£13,750 full-time
£1,385 placement year
International
£27,000 full-time
£1,385 placement year
More information on any additional course-related costs.
Fees quoted are per year and are subject to an annual increase.
See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.
Scholarships and bursaries
Teaching and learning
At Brunel Business School (BBS), you will experience a rich and engaging on-campus learning environment. Our modules are delivered through engaging lectures, and in most modules, through seminars that allow for interactions in smaller groups. Additionally, you will have access to a wide range of resources on Brightspace, our online learning platform, including PowerPoint slides, video recordings, and peer-reviewed academic publications that align with the module learning objectives. Moreover, BBS students benefit from a range of support and opportunities from our dedicated staff and faculty, such as:
- Extra-curricular activities designed to enhance your skills and expand your network, such as social events, guest speakers and industry visits/field trips (please note these may vary within programmes)
- A dedicated Student Experience Team to provide pastoral care
- A dedicated ASK Academic Skills support team to help you understand and address coursework requirements
- Personalised tutoring and wellbeing advice to support your academic and personal development
- Employability guidance and career planning from our in-house director.
Access to a laptop or desktop PC is required for joining online activities, completing coursework and digital exams, and a minimum specification can be found here.
We have computers available across campus for your use and laptop loan schemes to support you through your studies. You can find out more here.
Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.
As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School - the Marketing and Corporate Brand Management Research Group (MCBM).
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Assessment and feedback
Modules are usually assessed by individual assessment or by examination in May.
Coursework and examinations give you a chance to demonstrate critical and constructive thinking and reasoning. Your dissertation is a 12,000 word document that will show your ability to conceive, design and execute a major project, which confidently substantiates your chosen line of enquiry.
Read our guide on how to avoid plagiarism in your assessments at Brunel.