How would you define ‘influencers’ and ‘influencer culture’? Has ‘influencing’ impacted popular culture? Learn more in the evidence submitted by Dr Hayleigh Bosher in May 2021 in answer to the following questions:
- How would you define ‘influencers’ and ‘influencer culture’?
- Has ‘influencing’ impacted popular culture? If so, how has society and/or culture changed because of this side of social media?
- Is it right that influencers are predominantly associated with advertising and consumerism, and if not, what other roles to influencers fulfil online?How are tech companies encouraging or disrupting the activities of influencing?
- How aware are users of the arrangements between influencers and advertisers? Should policymakers, tech companies, influencers and advertisers do more to ensure these arrangements are transparent?
Read the full paper here.