Little Emperors consumption of global brands in the UK: The role of Social Relations in the Acculturation Process
Funder: Royal Holloway, University of LondonDuration: September 2013 - August 2014
People
| Name | Telephone | Office | ||
|---|---|---|---|---|
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Professor Dorothy Yen Professor in Marketing
T: +44 (0)1895 267318
E: dorothy.yen@brunel.ac.uk |
+44 (0)1895 267318 | dorothy.yen@brunel.ac.uk | Eastern Gateway 215 |