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  • Evolving Perceptions of Cleanliness in Hospitality

Evolving Perceptions of Cleanliness in Hospitality

Funder: Brunel University London
Duration: June 2020 - July 2021

Given that the SARS-CoV-2 virus is invisible to the naked eye, it is imperative to understand what cues and heuristics (e.g., hand-sanitizer dispensers, washing closets, dividers, face masks) will help hotel guests form their perceptions of cleanliness and safety in the servicescape.