Digital Crowdfunding for Social Entrepreneurship: Best Practices for Building Sustainable Communities

Digital technology has broadened the horizon for social enterprises (e.g. WakaWaka) to use digital crowdfunding platforms (e.g. Kickstarter and Crowdfunder) to pool resources to build resilient and sustainable communities. However, digital crowdfunding success rates remain low, and support is needed for adopting digital technology and making a success of digital crowdfunding. Disparity exists in access to digital crowdfunding between the technology-rich Global North, the world’s developed countries, and the digitally-divided Global South, the world’s developing countries. Their different institutional environment must be considered to bridge the North-South divide and address digital inequality. We aim to address this issue through investigating the critical success factors of digital crowdfunding, drawing on interdisciplinary insights from entrepreneurship, computer science and finance. By investigating a combination of factors related to social entrepreneurs as crowdfunders, their project quality, their project websites, and their institutional environment in the Global North and the Global South, we will develop best practices for digital crowdfunding platforms.

People

	Name	Telephone	Email	Office
	Professor Catherine Wang Strategy and Entrepreneurship/Professor (Principal investigator) T: +44 (0)1895 268952 E: catherine.wang@brunel.ac.uk	+44 (0)1895 268952	catherine.wang@brunel.ac.uk	Eastern Gateway 208a

Outputs