Google Analytics GA4

Why UA is being decommissioned and next steps - Understand what's going to happen. Check if your Google Analytics property is impacted.

Google Academy – free online analytics courses - Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

Google Academy GA4 beginners course - Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Google Academy GA4 advanced analytics - Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

GA4 LinkedIn course - Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website.

GTM tag naming convention - This guide is for Marketing and associated agencies only.

How to create goals/events in GA4 - Here they cover a few of these changes in terms that are easy to understand, as well as give you a quick tutorial on setting up our most common conversion: How to set up a destination goal.

GA4 conversion essentials, Map goals to GA4 conversions, and Conversion use cases by marketing objective - This guide has three main sections: "GA4 conversion essentials", "Map goals to GA4 conversions", and "Conversion use cases by marketing objective".

Export and share reports guide

Google Analytics - How to Export Your Data (3 mins video)