PhD studentships and topics content and page building guide

The title you choose will be the first thing potential PhD candidates see. It should be clear, concise, and engaging. Aim for a title that is no more than 60 characters. This ensures it displays well in search engine results and on social media. The title does not need to be the official research project title. Instead, it should be crafted to attract attention and interest.

Tips for creating a catchy title:

• Highlight key elements: Focus on the most exciting or unique aspects of the research.
• Be specific: Clearly indicate the research area or topic to attract the right candidates and use the 'PhD in'  phrase
• Keep it simple: avoid jargon or overly complex terms that might confuse potential applicants
• Examples: "Funded PhD in innovative AI techniques for healthcare" (53 characters), "Fully funded PhD in developing sustainable energy solutions" (59 characters), "Part-funded PhD to explore quantum computing applications" (57 characters)

A meta description is a brief summary of a webpage's content that usually appears under the title in search engine results. Why is it important?

• Attracts clicks: A well-written meta description can entice users to click on your link over others, it gives potential candidates a quick overview of what to expect from the page
• Improves SEO: Search engines use meta descriptions to understand the content of your PhD topics page, which can impact your ranking
• Make sure you include funded/part-funded phrases (choose accordingly) 

We recommend using this template (edit accordingly): Explore our funded/part-funded PhD opportunities at/with the [department/research centre/research group etc] in [research topic]. It should be no more than 160 characters (including space and punctuation) to ensure it displays properly on all devices. For example: Explore our funded PhD opportunities with the Brunel Business School in integrating AI into corporate and brand design to influence consumer behaviour.

Keywords help search engines understand the content of your page, improving its visibility in search results. Select keywords that are directly related to the research topic and the interests of potential PhD candidates. Make sure you include information if the PhD is funded

We recommend using these keywords (edit accordingly):

• funded/part-funded PhD in [research project], for example: funded PhD in using AI to influence consumer perception
• research opportunities in [research project], for example: research opportunities in using AI to influence consumer behaviour 
• funded/part-funded PhD in [research area] at Brunel University London, for example: funded PhD in corporate and brand design at Brunel University London
• funded/part-funded PhD with the [department/research centre/research group etc], for example: funded PhD with the Brunel Business School
• funded/part-funded research opportunity with the [department/research centre/research group etc], for example: funded research opportunity with the Brunel Business School
• funded/part-funded PhD in London in [research project], for example: funded PhD in London in using AI to influence consumer loyalty
• [research area] PhD in the UK, for example: corporate and brand design PhD in the UK

The project description is crucial as it provides prospective PhD candidates with a clear understanding of the research area, the specific project, the key focus areas, and the research approach. By focusing on the student's perspective, it makes the opportunity more appealing and relevant.

1. Introduction - use Heading 2

The introduction is the first detailed information potential candidates will read. It sets the tone and provides a snapshot of the PhD opportunity. A well-crafted introduction quickly informs readers about the key aspects of the position, encouraging them to read further and consider applying.

We are offering a part-/fully funded PhD position with our [department/centre/group/etc.], focusing on [research area]. The research project, funded in partnership with [funding partner] (if applicable), aims to [research project detail]. We invite interested candidates to apply by [time (zone)], [day], [date] [year] (e.g., 4pm (UK-time), Friday, 25 October 2024). This opportunity is open only to [UK/EU/International] students due to our funding guidelines (if applicable).

2. Academic contact - use Heading 4

Prospective students may have specific questions about the project detail or application process. Providing a contact person ensures they can get accurate and timely information. An informal discussion allows potential candidates to connect with the academic supervisor, helping them feel more comfortable and informed about the opportunity. Offering a direct contact point can increase the likelihood of applications, as students feel supported and valued.

We recommend using this template (edit accordingly): If you have any questions about the project or would like to arrange an informal discussion, please reach out to [Academic's Name] at [email@example.com].

3. Research project details

This section aims to provide prospective PhD candidates with a clear understanding of the research area, the specific project, the key focus areas and research approach. A clear and organised structure makes the information easy to read and digest, increasing the likelihood of attracting suitable candidates. By focusing on the student's perspective, it makes the opportunity more appealing and relevant.

• Research area: Introduce the broader field of research. Briefly describe the research area and its significance. Emphasise the opportunities for innovation and contribution.
• Project description: Provide a detailed overview of the specific research project. Describe the project's goals, the role of the PhD candidate, and the potential impact of the research. Highlight how the student will benefit from participating in the project.
• Key focus areas: Outline the main areas of research within the project. List and describe the key focus areas, ensuring each one is relevant to the prospective student's interests and career goals.
• Research approach: This section outlines the methodologies and strategies the PhD candidate will use during their research. It provides insight into the practical aspects of the project, helping prospective students understand what their day-to-day work will involve.

We recommend using this template (edit accordingly):

Research area - use Heading 3 for the title and regular paragraph  for the rest.  [Description]

Project description - use Heading 3 for the title and regular paragraph  for the rest): You will play a key role in advancing research on [brief project description]. This project aims to [project goals] and provides a platform for you to make impactful contributions.

Key focus areas - use Heading 3 for the title and regular paragraph  for the rest: As a PhD candidate, you will focus on:

• [Focus area 1]: [description of focus area 1]
• [Focus area 2]: [description of focus area 2] (add as many focus areas you like)

Research approach - use Heading 3 for the title and regular paragraph  for the rest: Outline the methodologies and strategies the PhD candidate will use during their research. It provides insight into the practical aspects of the project, helping prospective students understand what their day-to-day work will involve.}

• [Methodology 1]: [description of methodology 1]
• [Methodology 2]: [description of methodology 2]  (add as many focus areas you like)

Including funding details is crucial for attracting high-quality applicants and ensuring transparency. It helps candidates understand their financial support, eligibility, and plan accordingly. Please ensure accuracy, clarity, and consistency in presenting this information. Providing links to additional resources can also be helpful for applicants seeking more detailed information.
Use the sections title 'Funding details' in Heading 3, and then use the regular paragraph for the rest of the text. Please use direct voice, for example use 'If you are successful, you will receive' instead of 'Succesfull applicants will receive'.

The eligibility criteria section is essential for guiding prospective PhD applicants through the necessary qualifications and requirements for admission. It ensures applicants are well-informed about the academic, technical, and personal attributes needed to succeed in the programme. Clear and precise criteria help streamline the application process, reducing the number of ineligible applications. Please make sure the information is up-to-date, easy to understand, and presented in a user-friendly format. This section ultimately saves time for both applicants and the admissions team by setting clear expectations. Please use direct voice, for example use 'If you are successful, you will receive' instead of 'Succesfull applicants will receive'.

We recommend using the following template (adjust accordingly): 

To be considered for this PhD programme, please ensure you meet the eligibility criteria before submitting your application.

Academic qualifications (use Heading 4)

• You have, or be on track to receive, a [level] honours degree in [Discipline 1], [Discipline 2], [Discipline 3].
• Indicate if postgraduate degree is required or advantageous

Technical skills and knowledge (use Heading 4)

• You have a basic understanding of [Key Concept/Technique 1], [Key Concept/Technique 2].
• Additional knowledge in [Advanced Technique 1], [Advanced Technique 2] is not required but can be beneficial.

Personal attributes (use Heading 4)

• [Attribute 1]
• [Attribute 2]
• [Attribute 3]

Residency requirements (use Heading 4)

[Residency details] 

The application process section is crucial as it provides clear and detailed instructions for prospective PhD candidates, ensuring they understand what is required to apply. This helps streamline the application process, reducing confusion and the number of incomplete or ineligible applications. It's important to use active voice to make the instructions more engaging and direct. Additionally, maintaining a consistent format across all pages improves the user experience and presents a professional image of the university.

We recommend using this template (adjust accordingly):

Please include the following in your expression of interest:

• Your current CV, including [referees information]
• A cover letter outlining [details]
• [Any other specific details]
• [Any other specific details]

Please send your expressions of interest (consisting of the above) to [email.email@brunel.ac.uk] no later than [time am/pm (UK time)] on [day, date month, year]. Interviews will be held the week beginning [day, date month, year]. Following the interview, if you are chosen, you will be invited to complete an application [any other specific details] by day, month, data. [Any other specific details].

The title you choose will be the first thing potential PhD candidates see. It should be clear, concise, and engaging. Aim for a title that is no more than 60 characters. This ensures it displays well in search engine results and on social media. The title does not need to be the official research project title. Instead, it should be crafted to attract attention and interest.

Tips for creating a catchy title:

• Highlight key elements: Focus on the most exciting or unique aspects of the research.
• Be specific: Clearly indicate the research area or topic to attract the right candidates and use the 'PhD in'  phrase
• Keep it simple: avoid jargon or overly complex terms that might confuse potential applicants
• Examples: "PhD in innovative AI techniques for healthcare", "PhD in developing sustainable energy solutions for urban areas", "PhD to explore quantum computing applications"

A meta description is a brief summary of a webpage's content that usually appears under the title in search engine results. Why is it important?

• Attracts clicks: A well-written meta description can entice users to click on your link over others, it gives potential candidates a quick overview of what to expect from the page
• Improves SEO: Search engines use meta descriptions to understand the content of your PhD topics page, which can impact your ranking

We recommend using this template (edit accordingly): Explore our PhD opportunities at/with the [department/research centre/research group etc] in [research topic]. It should be no more than 160 characters (including space and punctuation) to ensure it displays properly on all devices. For examhple: Explore our PhD opportunities with the Brunel Business School in integrating AI into corporate and brand design to influence consumer behaviour.

Keywords help search engines understand the content of your page, improving its visibility in search results. Select keywords that are directly related to the research topic and the interests of potential PhD candidates.

We recommend using these keywords (edit accordingly):

• PhD in [research project], for example: PhD in using AI to influence consumer perception
• research opportunities in [research project], for example: research opportunities in using AI to influence consumer behaviour 
• PhD in [research area] at Brunel University London, for example: PhD in corporate and brand design at Brunel University London
• PhD with the [department/research centre/research group etc], for example: PhD with the Brunel Business School
• research opportunity with the [department/research centre/research group etc], for example: research opportunity with the Brunel Business School
• PhD in London in [research project], for example: PhD in London in using AI to influence consumer loyalty
• [research area] PhD in the UK, for example: corporate and brand design PhD in the UK

The project description is crucial as it provides prospective PhD candidates with a clear understanding of the research area, the specific project, the key focus areas, and the research approach. By focusing on the student's perspective, it makes the opportunity more appealing and relevant.

1. Introduction - use Heading 2

The introduction is the first detailed information potential candidates will read. It sets the tone and provides a snapshot of the PhD opportunity. A well-crafted introduction quickly informs readers about the key aspects of the position, encouraging them to read further and consider applying.

We recommend using this template (edit accordingly) - use Headings2 for the first sentence end then paragraph fpr the rest of the text: We are offering a self-funded PhD position with our [department/centre/group/etc.], focusing on [research area]. The research project aims to [research project detail]. Apply by time (zone), day, date year [use this format: 4pm (Uk-time), Friday, 25 October 2024] OR USE Applications are accepted on a rolling basis.

2. Academic contact - use Heading 4

Prospective students may have specific questions about the project detail or application process. Providing a contact person ensures they can get accurate and timely information. An informal discussion allows potential candidates to connect with the academic supervisor, helping them feel more comfortable and informed about the opportunity. Offering a direct contact point can increase the likelihood of applications, as students feel supported and valued.

We recommend using this template (edit accordingly): If you have any questions about the project or would like to arrange an informal discussion, please reach out to [Academic's Name] at [email@example.com].

3. Research project details

This section aims to provide prospective PhD candidates with a clear understanding of the research area, the specific project, the key focus areas and research approach. A clear and organised structure makes the information easy to read and digest, increasing the likelihood of attracting suitable candidates. By focusing on the student's perspective, it makes the opportunity more appealing and relevant.

• Research area: Introduce the broader field of research. Briefly describe the research area and its significance. Emphasise the opportunities for innovation and contribution.
• Project description: Provide a detailed overview of the specific research project. Describe the project's goals, the role of the PhD candidate, and the potential impact of the research. Highlight how the student will benefit from participating in the project.
• Key focus areas: Outline the main areas of research within the project. List and describe the key focus areas, ensuring each one is relevant to the prospective student's interests and career goals.
• Research approach: This section outlines the methodologies and strategies the PhD candidate will use during their research. It provides insight into the practical aspects of the project, helping prospective students understand what their day-to-day work will involve.

We recommend using this template (edit accordingly):

Research area - use Heading 3 for the title and regular paragraph  for the rest: Immerse yourself in the dynamic field of [Research Area]. This area offers a wealth of opportunities to explore innovative solutions and contribute to significant advancements. 

Project description - use Heading 3 for the title and regular paragraph  for the rest): You will play a key role in advancing research on [brief project description]. This project aims to [project goals] and provides a platform for you to make impactful contributions.

Key focus areas - use Heading 3 for the title and regular paragraph  for the rest: As a PhD candidate, you will focus on:

• [Focus area 1]: [description of focus area 1]
• [Focus area 2]: [description of focus area 2] (add as many focus areas you like)

Research approach - use Heading 3 for the title and regular paragraph  for the rest: Outline the methodologies and strategies the PhD candidate will use during their research. It provides insight into the practical aspects of the project, helping prospective students understand what their day-to-day work will involve.}

• [Methodology 1]: [description of methodology 1]
• [Methodology 2]: [description of methodology 2]  (add as many focus areas you like)

4. Candidate description (optional)

Describing the ideal candidate is crucial as it helps ensure that applicants understand the specific qualities and qualifications needed for success in the role. This clarity not only attracts suitable candidates but also sets clear expectations from the outset.

We recommend the  title 'Who we're looking for' - use Heading 3 for the title and regular paragraph  for the rest.

Go to https://cms-brunel.cloud.contensis.com/app/projects/website/entries and click on the blue Sign in with AD FS button as below:

You will be presented with a screen link this:

In the top right-hand corner of the page press the teal coloured button saying + New entry

You will be presented with a screen like this

Into the top search toolbar type "studentship"or "phd topic" and the categories will be displayed automatically, like this:

Click on the name Studentship

or the PhD topic if this was your initial search

You will be presented with a screen like this for studentship, or a slightly different one if you selected the PhD topic:

You are now ready to enter the details of your entry.

Complete the fields following the template in Contensis. Please use the content guide detailed above. 

For research topics, please do not add any text to the Funding notes section. 

After completing all the fields, click on Save and then on Send for approval buttons in the top right hand corner of the page:

Your submission will be quickly checked and we will try to approve it within 3 working days. In case of staff absences or busye period, it may take a couple of days. Please note that we will follow the guideline on this page when approving content submitted to us.