Design by William Oughton
Orange Amplification are an iconic guitar amplifier brand and have provided equipment for artists such as Jimmy Page (Led Zeppelin), Stevie Wonder and Prince. Selling its products to over 50 countries worldwide, they are one of the top three guitar amplifier brands in the market.
Organised through the Brunel Co-innovate programme, Orange sought to collaborate with Brunel Design students to develop a headphone range that would be instantly recognisable to existing customers and fans but also appeal new customers. Students worked to a brief written by managing director Tim Ireland that highlighted the identity and style of Orange’s world-famous guitar and bass amplifiers.
Design by William Oughton
“I was delighted to set a live design brief for Brunel University MSc Industrial Design students as part of the co-innovate project. The quality of research, detail and presentation was highly professional. I look forward to building a long term relationship with Brunel Design”. Tim Ireland, Managing Director Orange Amplification.
The collaboration handover meeting saw short-listed design students present their finished concepts. A £350 prize was awarded to Alejando Roquero Mendiola for his attention to the brief and integration of design brand language. The runners up William Oughton and Insik Chung were awarded £150 for their designs.
Design by Alejandro Roquero Mendola
The Co-Innovate Made in Brunel networking lunch, June 15th 2018, saw a question and answer session hosted by Professor Rob Holdway on the benefits of business and student collaboration. Orange Managing Director, Tim Ireland, spoke of the impressive design work carried out by Brunel students and their willingness to demonstrate design viability. The winning student Alejandro Roquero Mendiola had part of his headphone design manufactured within Brunel University London’s BCAST facility in order to prove his concept was capable of production.
Design by Insik Chung
“This collaboration is the embodiment of Brunel student learning; taking the success of an established British manufacturer and the design of a new product pitched at a competitive consumer market. The combination of striking branding, design and effective marketing potential provided our students with a high-level multifaceted industrial project” Professor Rob Holdway, Co-Innovate Innovation Director.
Brunel Co-Innovate aims to enrich student learning as well as providing support to London based small and medium sized enterprises and start-ups for new product, service and process innovation, the collaborative project programme seeks to bridge the gap between academia and business.
To find out more about Co-Innovate or if you are an SME interested in exploring research and innovation at Brunel University London, please get in touch via co-Innovate@brunel.ac.uk
Reported by:
Ben Walter
ben.walter@brunel.ac.uk