Professor Ashley Braganza
Dean of Brunel Business School / Professor - Business Transformation

Summary

Professor Braganza is Dean of Brunel Business School and holds the Chair in Business Transformation.  Prior to being appointed Dean, Professor Braganza was the Deputy Dean of the College of Business, Arts and Social Sciences. 

He is the Founder and co-Director of Brunel’s interdisciplinary Research Centre for Artificial Intelligence, launched in 2018, which incorporates a dedicated AI Lab. The Centre and Lab are part of the wider Brunel’s AI Ecosystem, led by Professor Braganza.  In the 22/23 academic year, the Centre won £3.5 million in grants.  Most recently, Professor Braganza is part of a consortium that has won a €5.8 million bid for the ELOQUENCE EU project (2024-2027). He devised and launched a Masters in AI Strategy, which is aim at training the next generation of AI leaders.  

Professor Braganza’s scholarly contribution is to the field of change implementation and, specifically, leadership of strategic organisational change.  His interest in the implementation of cross-functional change was sparked during his doctoral journey, and continues to inform his research projects, teaching, and consultancy assignments.  His research is practice-based, demonstrated by his leadership of over numerous consultancy projects with global, public and private sector organisations. His past collaborations with senior managers in organisations exemplified by BT, Microsoft, McDonald's, Astra Zeneca, Friends Provident, Volkswagen Financial Services and the various UN agencies have co-created knowledge and practical ways of implementing complex change programmes.

The British Academy of Management elected Professor Braganza to the College of Fellows.  His Fellowship recognises the substantial contribution, over twenty-five years, to the wider business and management academic community through the British Academy of Management. He joined BAM initially as a doctoral student and, since then, fulfilled a number of leadership roles. These include serving on BAM Council as an elected member, founding the Organisational Transformation, Change and Development SIG, creating the conference track and, over the years, chairing the SIG and track along with serving on the SIG committee.  He has organised, led and delivered numerous BAM events.

Qualifications

• Cranfield University - PhD, Organisational Change and Information Systems
• University of Strathclyde - MBA, Strategic Management

Responsibility

• Founder and Chair of the British Academy of Management Special Interest Group in Transformation, Change and Development. 
• Director of the AI: Social and Digital Innovation Research Centre