Dr Wai Joyce Joyce Ko
Head of Department - Strategy, Entrepreneurship, People and Global Management/ Reader - Strategic Entrepreneurship
Eastern Gateway 217
- Email: joyce.ko@brunel.ac.uk
- Tel: +44 (0)1895 266045
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.
Qualifications
BA(Hons), MBA, FHEA, PhD
Responsibility
Division Lead (Strategy and Entrepreneurship)
Newest selected publications
Cuvero, M., Granados, M., Pilkington, A., Evans, R., Ko, WW., Bortnovskaya, M. and et al. (2025) 'How entrepreneurs absorb knowledge spillovers during innovative product development: Evidence from UK start-ups'. R and D Management, 0 (ahead of print). pp. 1 - 19. ISSN: 0033-6807 Open Access Link
Liu, G., Chen, Y. and Ko, W. (2025) 'Justice and Contracts as Double-Edged Swords: Collaborative Product Innovation in Hub-and-Spoke Supply Chain Networks'. Journal of Supply Chain Management, 61 (2). pp. 13 - 32. ISSN: 1523-2409
Liu, G., Chen, Y., Ko, WW. and Guo, Y. (2024) 'The influence of marketing exploitation and exploration on B2B SME performance: The moderating roles of supplier flexibility and information exchange'. Industrial Marketing Management, 125 (February 2025). pp. 87 - 104. ISSN: 0019-8501 Open Access Link
Liu, G., Zhang, SX., Ko, WW., Jahanshahi, AA., Chen, Y. and John, J. (2024) 'Causation processes and innovation strategy in small- and medium-sized firms in emerging countries: The moderating role of founder-CEOs' human capital'. Technological Forecasting and Social Change, 212 (March 2025). pp. 1 - 18. ISSN: 0040-1625 Open Access Link
Ko, WW. and Liu, G. (2024) 'Bricolage Strategies, Stakeholder Engagement, and the Geographic Expansion of Social Enterprises'. Nonprofit and Voluntary Sector Quarterly, 0 (ahead of print). pp. 1 - 30. ISSN: 0899-7640 Open Access Link