Dr Wai Joyce Joyce Ko
Divisional Lead / Reader - Strategic Entrepreneurship
Eastern Gateway 217
- Email: joyce.ko@brunel.ac.uk
- Tel: +44 (0)1895 266045
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.
Qualifications
BA(Hons), MBA, FHEA, PhD
Responsibility
Division Lead (Strategy and Entrepreneurship)
Newest selected publications
Liu, G., Zhang, SX., Ko, WW., Jahanshahi, AA., Chen, Y. and John, J. (2025) 'Causation processes and innovation strategy in small- and medium-sized firms in emerging countries: The moderating role of founder-CEOs' human capital'. Technological Forecasting and Social Change, 212. pp. 123954 - 123954. ISSN: 0040-1625
Liu, G., Chen, Y., Ko, WW. and Guo, Y. (2025) 'The influence of marketing exploitation and exploration on B2B SME performance: The moderating roles of supplier flexibility and information exchange'. Industrial Marketing Management, 125. pp. 87 - 104. ISSN: 0019-8501
Ko, WW. and Liu, G. (2024) 'Bricolage Strategies, Stakeholder Engagement, and the Geographic Expansion of Social Enterprises'. Nonprofit and Voluntary Sector Quarterly, 0 (ahead of print). pp. 1 - 30. ISSN: 0899-7640 Open Access Link
Liu, G., Chen, Y. and Ko, WW. (2024) 'The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation'. Industrial Marketing Management, 117. pp. 131 - 147. ISSN: 0019-8501 Open Access Link
Liu, G., Aroean, L. and Ko, WW. (2023) 'Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power'. International Journal of Production Economics, 255. pp. 1 - 11. ISSN: 0925-5273 Open Access Link