Professor Youngok Choi
Professor
Michael Sterling 160
- Email: youngok.choi@brunel.ac.uk
- Tel: +44 (0)1895 266573
Summary
Youngok Choi is Professor of Design and Programme Director for MA Design Strategy and Innovation & Design and Branding Strategy at the College of Engineering, Design and Physical Sciences, Brunel University London. Her research specialises in Design Policy and Strategy, Social Innovation and User Experience (UX). She is Module Leader for DM5502 Design Research (MA Design Programmes and PhD in Design), DM5557/60 Design Research Project and DM5500 Dissertation (MA Design Programmes).
Youngok has taken on the role of Principal Investigator or Co-Investigator for various research and innovation initiatives funded by UKRI (UK Research and Innovation), industry, government bodies and public organisations. These projects have been funded by AHRC (Arts and Humanities Research Council), EPSRC (Engineering and Physical Sciences Research Council), Samsung Electronics, and Samsung Design Europe. She has also spearheaded international knowledge transfer programmes in Design management and Service Innovation.
Youngok has been invited to international design conferences and events as a keynote/invited speaker, including the User Centred Design conference, the Opening Symposium at Gwangju Design Biennale (GDB) and the International Conference on Global Cultural and Creative Industries. She is a committee member of the BSI (British Standards Institution), a steering committee member of Europe K-TAG (Korean Technology Advisory Group) at KIAT (Korea Institute for Advancement of Technology), and the editorial board of Design Works Journal.
Qualifications
PhD in Design Management, Lancaster University
MA in Design Strategy and Innovation, Brunel University London
Fellow of the Higher Education Academy (FHEA)
Responsibility
Professor in Design
Programme Director for MA Design Programmes: Design Strategy and Innovation, Design and Branding Strategy
Newest selected publications
Kwon, H., Choi, Y., Zhao, X., Min, H., Wang, W., Garaj, V. and et al. (2024) 'How immersive and interactive technologies affect the user experience and cultural exchange in the museum and gallery sector'. International Journal of the Inclusive Museum (IJIM), 18 (1). pp. 1 - 26. ISSN: 1835-2014 Open Access Link
van Alkemade, I., Fernandez, SJ., Kordian, P., Kyriakopoulos, N., Choi, Y. and Kim, E. (2024) 'How to respond to Change? Evidence of Cultural Organizations in Times of COVID-19'.DRS2024: Boston. Boston, MA, USA. 24 - 28 June. Design Research Society. pp. 1 - 17. ISSN: 2398-3132 Open Access Link
Fayyad, N., Lam, B., Evans, R. and Choi, Y. (2024) 'Workplace wellbeing and interior design: A systematic literature review'.DRS2024. Boston, MA, USA. 24 - 28 June. Design Research Society. pp. 1 - 21. ISSN: 2398-3132 Open Access Link
Kwon, H., Choi, Y. and Hazenberg, R. (2024) 'Social Enterprise Growth by Design: Using design to incubate and accelerate social enterprises'. Social Enterprise Journal, 20 (3). pp. 1 - 27. ISSN: 1750-8614 Open Access Link
Shen, J., Yin, M., Wang, W., Hua, M., Choi, Y., Garaj, V., et al. (2024) 'Dwells in museum: The restorative potential of augmented reality'. Telematics and Informatics Reports, 14. pp. 1 - 10. ISSN: 2772-5030 Open Access Link