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SPLasH group at BUL was founded by Lesley Henderson, Eleni Iacovidou and Olwenn Martin. We are international experts in risk communication, behaviour change, risk assessment, multi-criteria decision analysis and sustainability indicators/ metrics.

 

Members

Dr Eleni Iacovidou Dr Eleni Iacovidou
Email Dr Eleni Iacovidou Senior Lecturer in Environmental Management
My research focuses on environmental management, with emphasis on resource and waste management systems. Specifically, I develop methods for performing holistic and integrated environmental, economic, social and technical assessments of resource recovery systems based on a systems thinking approach. Using this approach, I combine environmental science and engineering with an understanding of the political, organisational, structural and cultural aspects that act synergistically in a resource recovery system to highlight areas of intervention for promoting sustainability. My research is predominantly desktop based and focuses on four key areas: food waste prevention and management plastic and plastic packaging system assessment construction components reuse and modular structures waste electrical and electronic equipment (WEEE) repair and reuse I am also interested in the implications of technological and regulatory lock-ins, the role of stakeholders in sustainability transitions, the impact of informal recycling systems on environment and society, in waste infrastructure availability and adaptation based on area-specific characteristics, the use of smart technologies for tracking components and products across the value chain, and in circular economy. Since arriving at Brunel University in October 2018, I have been involved in teaching on the MSc programme in Environmental Management and the BSc programme in Environmental Sciences. I contributed to the "Environmental Management and Legislation" (MSc) and "Research Skills, GIS and Fieldwork II" modules (BSc - Year 2). This academic year (2019/20) I will lead the module in “Environmental Management” (MSc) and the study blocks in "Environmental Governance" (BSc - Year 3) and "Sustainable Development" (BSc - Year 3).
Professor Susan Jobling Professor Susan Jobling I am deeply interested in understanding and addressing the impacts of exposures to environmental contaminants on ecosystems, wildlife and human health. Urban environments, where the majority of the global population resides, are hotspots for such exposures, and my research has consistently aimed to unravel the pathways and consequences of these interactions. My early work explored how environmental contaminants disrupt endocrine and reproductive systems, leading to significant regulatory advancements. Over time, my focus has shifted toward interdisciplinary approaches to solving environmental pollution challenges, fostering collaborations across academic, industrial, and governmental sectors. As the Founder and Director of the Institute of Environment, Health, and Societies at Brunel University London, I championed interdisciplinary research, integrating expertise from diverse fields. Currently, I lead the Plastics in Indonesian Societies (PISCES) program, an ambitious initiative to combat plastic pollution through evidence-based solutions and circular economy principles. I am passionate about mentoring the next generation of researchers who will drive innovative solutions for a safer and more sustainable planet. Environmental Contaminants and their Impacts on ecosystems, wildlife and human health Investigating the pathways through which pollutants affect ecosystems, biodiversity and human health Wildlife Toxicology and Population Dynamics Studying the effects of contaminants on aquatic ecosystems and aquatic wildlife to understand individual and population-level consequences and support conservation efforts. Circular Economy and System Change Interventions Collaborative research to help develop and implement circular economy frameworks to reduce plastic waste leakage, with a focus on real-world applications in high-impact regions like Indonesia. Interdisciplinary Solutions to Pollution Bringing together expertise from various disciplines to create novel methodologies and actionable solutions for pollution mitigation, from local to global scales. Policy-Driven Environmental Research Ensuring that scientific findings influence policy and regulation to improve environmental quality and public health, bridging the gap between academia and policy-making. Research Projects: I am currently leading and directing a large NERC funded project called ‘A systems analysis approach to reduce plastic waste in Indonesian societies (PISCES)’ is an interdisciplinary project involving more than 40 researchers from UK, Indonesia, India and Thailand . Plastic pollution is one of the world’s biggest environmental challenges. An investment of £20 million by UKRI has supported five interdisciplinary research projects that aim to improve understanding of the impacts of plastic pollution in developing countries. The PISCES project has been funded under this initiative and aims to reduce the impact of plastic pollution on communities and the environment in Indonesia. The team are examining socio-economic, behavioural and cultural factors associated with plastic use in Indonesia; developing interventions and assessing their social, environmental and economic benefits. We are working closely with academic partners as well as Governments, NGOs and industry. Project partners include SYSTEMIQ (Project STOP and the Bali Partnership) and The Co-Ordinating Ministry of Maritime Affairs National Plastics Action Plan. Indonesia has a rapidly growing economy and the largest archipelago in the world with exceptionally high levels of plastics contaminating its rivers and seas. PISCES will work along the value chain examining the costs of inaction and benefits of targeted interventions. Our work will mitigate the impacts of plastic pollution and aims to enable cleaner, more resilient and productive environments. We aim to promote economic growth, social inclusion and societal wellbeing including environmental sustainability of oceans and coastal areas.
Professor Danae Manika Professor Danae Manika
Email Professor Danae Manika Executive Dean of Brunel Business School
Danae Manika (PhD, University of Texas at Austin) is Executive Dean and Professor of Marketing at Brunel Business School. In the past, Danae served as Acting Executive Dean and Deputy Dean of the College of Business, Arts and Social Sciences at Brunel University of London; and as Associate Head of Brunel Business School. Before joining Brunel, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £450,000+ of funding (e.g., NERC, CRUK, EPSRC/Innovate UK, RED). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics) and an Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for top marketing conferences (AMS WMC 2025 and 2023, TCR 2021). Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by£450,000+ of funding (e.g., NERC, CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Knowledge-Behaviour Gap Effective Message Construction for Behaviour Change Information Processing & Persuasive Communication Health Communication (Employee) Pro-environmental Behaviour Technology Adoption for Behaviour Change Consumer Psychology Social Marketing Advertising