Iacovidou
my research focuses on environmental management, with emphasis on resource and waste management systems. specifically, i develop methods for performing holistic and integrated environmental, economic, social and technical assessments of resource recovery systems based on a systems thinking approach. using this approach, i combine environmental science and engineering with an understanding of the political, organisational, structural and cultural aspects that act synergistically in a resource recovery system to highlight areas of intervention for promoting sustainability. my research is predominantly desktop based and focuses on four key areas: food waste prevention and management plastic and plastic packaging system assessment construction components reuse and modular structures waste electrical and electronic equipment (weee) repair and reuse i am also interested in the implications of technological and regulatory lock-ins, the role of stakeholders in sustainability transitions, the impact of informal recycling systems on environment and society, in waste infrastructure availability and adaptation based on area-specific characteristics, the use of smart technologies for tracking components and products across the value chain, and in circular economy. since arriving at brunel university in october 2018, i have been involved in teaching on the msc programme in environmental management and the bsc programme in environmental sciences. i contributed to the "environmental management and legislation" (msc) and "research skills, gis and fieldwork ii" modules (bsc - year 2). this academic year (2019/20) i will lead the module in “environmental management” (msc) and the study blocks in "environmental governance" (bsc - year 3) and "sustainable development" (bsc - year 3).
![Dr Eleni Iacovidou]()
Dr Eleni Iacovidou
My research focuses on environmental management, with emphasis on resource and waste management systems. Specifically, I develop methods for performing holistic and integrated environmental, economic, social and technical assessments of resource recovery systems based on a systems thinking approach. Using this approach, I combine environmental science and engineering with an understanding of the political, organisational, structural and cultural aspects that act synergistically in a resource recovery system to highlight areas of intervention for promoting sustainability. My research is predominantly desktop based and focuses on four key areas: food waste prevention and management plastic and plastic packaging system assessment construction components reuse and modular structures waste electrical and electronic equipment (WEEE) repair and reuse I am also interested in the implications of technological and regulatory lock-ins, the role of stakeholders in sustainability transitions, the impact of informal recycling systems on environment and society, in waste infrastructure availability and adaptation based on area-specific characteristics, the use of smart technologies for tracking components and products across the value chain, and in circular economy. Since arriving at Brunel University in October 2018, I have been involved in teaching on the MSc programme in Environmental Management and the BSc programme in Environmental Sciences. I contributed to the "Environmental Management and Legislation" (MSc) and "Research Skills, GIS and Fieldwork II" modules (BSc - Year 2). This academic year (2019/20) I will lead the module in “Environmental Management” (MSc) and the study blocks in "Environmental Governance" (BSc - Year 3) and "Sustainable Development" (BSc - Year 3).
Jobling
i am interested in how environmental contaminants affect the health of wildlife and humans as exposure to these is a part of our everyday lives, particularly in urban environments where 80% of uk citizens live and work. my early work focused on the ability of environmental contaminants to mimic chemical messengers (hormones) and alter functioning of the reproductive and endocrine systems as well as exploring new methods and models with which to determine the safety of industrial chemicals and understanding the role of exposure to these chemicals in the manifestation of effects in fish from individual to population levels. from a regulatory perspective, this work has been influential in the development of widespread controls on some chemicals and i am always keen to make sure that my research informs policy. over the last decade or so, i have turned my attention to researching solutions to environmental pollution, bringing academic disciplines, sectors, and nations together to form strong consortia, transforming research into action to drive positive change to the environment and society at large. as founder and director of the first interdisciplinary research institute of environment, health, and societies at brunel university london (2014 - 2020) i brought together 150 researchers from across the university to enable novel, cross-disciplinary research approaches. currently (2021-2024) i am leading plastics in indonesian societies (pisces), an interdisciplinary, intersectoral and international partnership and research program to research and remedy plastic pollution, providing evidence-based solutions and system change interventions under a circular economy framework. i am interested in collaborating with those working in disciplines other than my own to drive improvements in environment al quality to protect ensure the safety of the planet that we live on. ecotoxicology; environmental contaminants research activities: my research involves the development of collaborative inter- disciplinary approaches involving a wide range of specialisms to work towards an understanding of how contaminants influence wildlife and human health, from the individual to the population. of great concern to me and an increasing number of other scientists is a group of contaminants known as endocrine-disrupting chemicals, endocrine disruptors or edcs. edcs are synthetic chemicals that interact with the human body's glands, hormones and hormone receptors, known collectively as the endocrine system. health effects of edc exposure can range from cancer to immune, endocrine, neurological and reproductive system impacts. i investigate effects right from the molecular level, through to the individual, right through to the population. my research can be divided into two main areas: 1. environmental health investigation. this is looking at the real world and the health problems and their possible connection with the contamination of the world by chemical contaminants. these are daunting scientific challenges and tracing down the causes of health problems can be very hard. my introduction to research started when i was asked to find the contraceptive pill hormone in water and its possible link with feminisation of fish populations in uk rivers. i have spent almost my entire career since that time trying to understand exactly which mixtures of chemicals cause feminisation in fish and how they do it. lately this has involved both laboratory studies, field data collection on both exposure and effects and statistical modelling of these data. i now want to develop and apply methods to assist in identifying health risks from the low-level environmental exposures of today - methods which are sensitive enough to tease out the often subtle health effects of complex mixtures of micropollutants. the new environment-health paradigm suggests that in utero neonatal exposures to mixtures of environmental toxicants at low doses alter susceptibility to disease later in life as a result of their ability to affect the programming of tissue function that occurs during development. my work here often involves a cross fertilization of ideas between toxicology and basic science as well as information science and mathematics. 2. the development of new models and test systems with which to test and predict the safety of chemicals and detect and monitor their presence in the environment. society needs tools with which to protect us from any potential hazards posed by mixtures of contaminants; safety methods with which to test the chemicals we use, the air we breathe, the food we eat and the water we drink. here, i have two interests: exploration of new more ethically acceptable model test organisms with which to screen chemical safety: current testing of chemicals (and medicines) is based largely on rodent models and public concern over vertebrate animal use in testing chemicals is increasing. the search for replacements to animals is a major long-term goal for medical research and now also for environmental safety testing. two currently funded projects are exploring the use of snails as replacements for rodents in some reproductive toxicity screens. our work here involves both fundamental research on the structure and function of the reproductive system in these new models and more applied reproductive toxicology research. development of new intelligent biosensors with which detect and monitor the presence of contaminants and predict their effects on the health of humans and wildlife. this involves collaboration with materials scientists, biotechnologists and statistical modellers. grants awarded since 2002, i have been awarded several grants, totalling £1,605,294.00 in research funding, and an additional £434,803.52 in research consultancy. 2001-2004: effects of treated sewage effluents on fish (co-investigator with professor tyler, exeter university). value: 132,000. source: ukwir and the environment agency. 2001-2004: genotoxic effects of putative endocrine disrupters in (co-investigato co-investigator with tamara galloway, university of plymouth and mike depledge of environment agency). source leverhulme trust. value: 98,460 european commission: £242,031 from 11/10/2002-31/03/2006 for a study entitled comparative responses of vertebrates and invertebrates to androgenic and anti-androgenic chemicals (comprendo). co-investigator and work package leader. natural environment research council (nerc): £142,232 from 1/10/02-31/03/06 for a study entitled the effects of sewage pollution on freshwater molluscs. (principal and sole investigator) department of environment food and rural affairs: £162,941 from 01/05/04-30/04/07 for a study entitled "investigations into endocrine disruption in uk freshwater molluscs". (principal investigator). an additional £30,000 was obtained from the environment agency and then a further £48,000 for an extension till 2009. biology and biotechnology research council (bbsrc): £181,011 from 2004-2007 for a study entitled "characterisation and functional role of novel oestrogen receptors in the prosobranch mollusc marisa cornuarietis. (principal investigator). an additional £48,000 was obtained from the environment agency. leverhulme trust: £190,430 from 01/06/2009-30/05/2011 for a study entitled "modelling and mimicking the effects of pollution from molluscs to men". principal investigator (co-investigators ed routledge and jo bridger who are both at brunel and les noble at aberdeen university). nerc: £180,602 from 01/09/09 to 31/08/12 for a study entitled "population level consequences of exposure of fish to oestrogenic wastewater treatment works effluents". collaborative study with professor charles tyler at exeter university (lead institute). i am the principal investigator at brunel and john sumpter is the co-investigator. national centre for the refinement reduction and replacement of animals in research (nc3rs): £380,047 from 1/11/2009 to 31/10/2012 for a study entitled "molluscs mice and men". principal investigator. co-investigators are ed routledge (brunel), tim williams (astrazeneca pharmaceuticals in-kind contribution worth £80,000) and les noble and catherine jones (aberdeen university). brunel is the lead institution. total value of the grant is £525, research related consultancy 10. environment agency: two contracts totalling £4869.53 from 17/07/2006-03/07 for reading and interpreting fish histopathology slides (principle investigator) 11. melbourne water: three contracts (to9724, to9807 and to9099 amounting to £56,610.65 from 01/2007-present for a consultancy and research project entitled "survey of endocrine disruption in wild black bream (acanthopagrus butcheri) from australia". (principal investigator) 12. severn trent water: two contracts (to9820) amounting to £110,728.59 from march 2008-present for a study entitled "feminizing effects of exposure to ilkeston sewage effluents (do improvements make a difference?)". principal investigator 13. thames water: £79,572.82 from 09/08-12/09 (contract to9870). to carry out pair-breeding tests on fathead minnows on improved sewage effluent from swindon stw as part of the uk endocrine disrupters demonstration programme. principal investigator 14. wessex water: £17,991.50 from 02/08-05/08 (contract to9800).to carry out and interpret the results of fish tests on the swanage sewage effluent. principal investigator 15. environment agency: £21,892.50 from 02/08-07/08 (contract to9775) for carrying out fish histological analysis for project entitled "modelling the potential impacts of endocrine disruption of fish populations" 16. severn trent water: three contracts totalling £143,137.93 from 1/10/08-present (contracts to9872 and to9940, to9950) for a research project entitled "investigation of the role of anti-androgenic constituents of treated sewage effluents in causing feminisation of fish in uk rivers" (principal investigator. collaborating also with severn trent laboratories). impact my research has led to regulatory action (through the eu and member states) on some chemicals (e.g. nonylphenol and some phthalates) leading to those chemicals being severely restricted or banned. this has led to rapid improvements in water quality and hence aquatic life health. for example, my research on nonylphenols led to immediate reductions in its use (especially in industries such as textiles), and contributed significantly to the agreed phase out of this chemical throughout the european union.
![Professor Susan Jobling]()
Professor Susan Jobling
I am interested in how environmental contaminants affect the health of wildlife and humans as exposure to these is a part of our everyday lives, particularly in urban environments where 80% of UK citizens live and work. My early work focused on the ability of environmental contaminants to mimic chemical messengers (hormones) and alter functioning of the reproductive and endocrine systems as well as exploring new methods and models with which to determine the safety of industrial chemicals and understanding the role of exposure to these chemicals in the manifestation of effects in fish from individual to population levels. From a regulatory perspective, this work has been influential in the development of widespread controls on some chemicals and I am always keen to make sure that my research informs policy. Over the last decade or so, I have turned my attention to researching solutions to environmental pollution, bringing academic disciplines, sectors, and nations together to form strong consortia, transforming research into action to drive positive change to the environment and society at large. As Founder and Director of the first interdisciplinary research Institute of Environment, Health, and Societies at Brunel University London (2014 - 2020) I brought together 150 researchers from across the University to enable novel, cross-disciplinary research approaches. Currently (2021-2024) I am leading Plastics in Indonesian Societies (PISCES), an interdisciplinary, intersectoral and international partnership and research program to research and remedy plastic pollution, providing evidence-based solutions and system change interventions under a circular economy framework. I am interested in collaborating with those working in disciplines other than my own to drive improvements in environment al quality to protect ensure the safety of the planet that we live on. ecotoxicology; environmental contaminants Research Activities: My research involves the development of collaborative inter- disciplinary approaches involving a wide range of specialisms to work towards an understanding of how contaminants influence wildlife and human health, from the individual to the population. Of great concern to me and an increasing number of other scientists is a group of contaminants known as endocrine-disrupting chemicals, endocrine disruptors or EDCs. EDCs are synthetic chemicals that interact with the human body's glands, hormones and hormone receptors, known collectively as the endocrine system. Health effects of EDC exposure can range from cancer to immune, endocrine, neurological and reproductive system impacts. I investigate effects right from the molecular level, through to the individual, right through to the population. My research can be divided into two main areas: 1. Environmental Health Investigation. This is looking at the real world and the health problems and their possible connection with the contamination of the world by chemical contaminants. These are daunting scientific challenges and tracing down the causes of health problems can be very hard. My introduction to research started when I was asked to find the contraceptive pill hormone in water and its possible link with feminisation of fish populations in UK rivers. I have spent almost my entire career since that time trying to understand exactly which mixtures of chemicals cause feminisation in fish and how they do it. Lately this has involved both laboratory studies, field data collection on both exposure and effects and statistical modelling of these data. I now want to develop and apply methods to assist in identifying health risks from the low-level environmental exposures of today - methods which are sensitive enough to tease out the often subtle health effects of complex mixtures of micropollutants. The new environment-health paradigm suggests that in utero neonatal exposures to mixtures of environmental toxicants at low doses alter susceptibility to disease later in life as a result of their ability to affect the programming of tissue function that occurs during development. My work here often involves a cross fertilization of ideas between toxicology and basic science as well as information science and mathematics. 2. The development of new models and test systems with which to test and predict the safety of chemicals and detect and monitor their presence in the environment. Society needs tools with which to protect us from any potential hazards posed by mixtures of contaminants; safety methods with which to test the chemicals we use, the air we breathe, the food we eat and the water we drink. Here, I have two interests: Exploration of new more ethically acceptable model test organisms with which to screen chemical safety: Current testing of chemicals (and medicines) is based largely on rodent models and public concern over vertebrate animal use in testing chemicals is increasing. The search for replacements to animals is a major long-term goal for medical research and now also for environmental safety testing. Two currently funded projects are exploring the use of snails as replacements for rodents in some reproductive toxicity screens. Our work here involves both fundamental research on the structure and function of the reproductive system in these new models and more applied reproductive toxicology research. Development of new intelligent biosensors with which detect and monitor the presence of contaminants and predict their effects on the health of humans and wildlife. This involves collaboration with materials scientists, biotechnologists and statistical modellers. Grants Awarded Since 2002, I have been awarded several grants, totalling £1,605,294.00 in research funding, and an additional £434,803.52 in research consultancy. 2001-2004: Effects of treated sewage effluents on fish (Co-investigator with Professor Tyler, Exeter University). Value: 132,000. Source: UKWIR and The Environment Agency. 2001-2004: Genotoxic Effects of Putative Endocrine Disrupters in (co-investigato Co-investigator with Tamara Galloway, University of Plymouth and Mike Depledge of Environment Agency). Source Leverhulme Trust. Value: 98,460 European Commission: £242,031 from 11/10/2002-31/03/2006 for a study entitled Comparative Responses of Vertebrates and Invertebrates to Androgenic and anti-androgenic chemicals (COMPRENDO). Co-investigator and work package leader. Natural Environment Research Council (NERC): £142,232 from 1/10/02-31/03/06 for a study entitled The Effects of Sewage Pollution on Freshwater Molluscs. (Principal and Sole Investigator) Department of Environment Food and Rural Affairs: £162,941 from 01/05/04-30/04/07 for a study entitled "Investigations into Endocrine Disruption in UK Freshwater Molluscs". (Principal Investigator). An additional £30,000 was obtained from the Environment Agency and then a further £48,000 for an extension till 2009. Biology and Biotechnology Research Council (BBSRC): £181,011 from 2004-2007 for a study entitled "Characterisation and Functional Role of Novel Oestrogen Receptors in the prosobranch Mollusc Marisa cornuarietis. (Principal Investigator). An additional £48,000 was obtained from the Environment Agency. Leverhulme Trust: £190,430 from 01/06/2009-30/05/2011 for a study entitled "Modelling and Mimicking the Effects of Pollution from Molluscs to Men". Principal Investigator (co-investigators Ed Routledge and Jo Bridger who are both at Brunel and Les Noble at Aberdeen University). NERC: £180,602 from 01/09/09 to 31/08/12 for a study entitled "Population Level Consequences of Exposure of Fish to Oestrogenic Wastewater Treatment Works Effluents". Collaborative study with Professor Charles Tyler at Exeter University (lead institute). I am the principal Investigator at Brunel and John Sumpter is the co-investigator. National Centre for the Refinement Reduction and Replacement of Animals in Research (NC3Rs): £380,047 from 1/11/2009 to 31/10/2012 for a study entitled "Molluscs Mice and Men". Principal Investigator. Co-investigators are Ed Routledge (Brunel), Tim Williams (AstraZeneca Pharmaceuticals in-kind contribution worth £80,000) and Les Noble and Catherine Jones (Aberdeen University). Brunel is the lead institution. Total value of the grant is £525, Research Related Consultancy 10. Environment Agency: Two contracts totalling £4869.53 from 17/07/2006-03/07 for reading and interpreting fish histopathology slides (Principle Investigator) 11. Melbourne Water: Three contracts (TO9724, TO9807 and TO9099 amounting to £56,610.65 from 01/2007-present for a consultancy and research project entitled "Survey of endocrine disruption in wild Black Bream (Acanthopagrus butcheri) from Australia". (Principal Investigator) 12. Severn Trent Water: Two contracts (TO9820) amounting to £110,728.59 from March 2008-Present for a study entitled "Feminizing Effects of Exposure to Ilkeston Sewage Effluents (Do improvements make a difference?)". Principal Investigator 13. Thames Water: £79,572.82 from 09/08-12/09 (Contract TO9870). To carry out Pair-breeding Tests on Fathead Minnows on Improved sewage effluent from Swindon STW as part of the UK Endocrine Disrupters Demonstration Programme. Principal Investigator 14. Wessex Water: £17,991.50 from 02/08-05/08 (Contract TO9800).To carry out and interpret the results of fish tests on the Swanage sewage effluent. Principal Investigator 15. Environment Agency: £21,892.50 from 02/08-07/08 (Contract TO9775) for carrying out Fish Histological Analysis for project entitled "Modelling the potential impacts of endocrine disruption of fish populations" 16. Severn Trent Water: Three contracts totalling £143,137.93 from 1/10/08-Present (Contracts TO9872 and TO9940, TO9950) for a research project entitled "Investigation of the role of anti-androgenic constituents of treated sewage effluents in causing feminisation of fish in UK rivers" (Principal Investigator. Collaborating also with Severn Trent Laboratories). Impact My research has led to regulatory action (through the EU and Member States) on some chemicals (e.g. nonylphenol and some phthalates) leading to those chemicals being severely restricted or banned. This has led to rapid improvements in water quality and hence aquatic life health. For example, my research on nonylphenols led to immediate reductions in its use (especially in industries such as textiles), and contributed significantly to the agreed phase out of this chemical throughout the European Union.
Manika
danae manika (phd, university of texas at austin) is professor of marketing at brunel business school and acting executive dean of the college of business, arts and social sciences (cbass). previously, danae was deputy dean of cbass and associate head of brunel business school. before joining brunel university london, she was professor of marketing at newcastle university business school, where she led its london campus as academic group head and held the deputy director of research role at newcastle university business school. danae in the past has also held academic positions at queen mary university of london, durham university and the university of texas at austin; and is currently visiting professor at newcastle university and queen mary university of london. prior to her academic career, danae worked as an account planning intern in advertising agencies such as latinworks in austin, tx, and ddb in new york. she obtained a ph.d and a m.a. in advertising from the university of texas at austin, and a b.a. honours in marketing from university of stirling. danae’s recent research has been published in journals such as: journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, and international business review, amongst others. using an interdisciplinary approach, danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. she is involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), and her research has been supported by £414,000+ of funding (e.g., cruk, epsrc/innovate uk, nerc/ncas, red, and arrow/erdf). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of:technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: how to diminish the knowledge-behaviour gap? particularly, her research focuses on effective message construction for behaviour change. it takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. the campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. danae’s recent research has been published in journals such as journal of service research, journal of business ethics, tourism management, annals of tourism research, psychology and marketing, european journal of marketing, technological forecasting and social change, journal of business research, european management review, international business review, information technology and people, studies in higher education, journal of marketing management, computers in human behavior, international journal of advertising, journal of health communication, journal of marketing communications, health marketing quarterly, and multivariate behavioral research, amongst others. she often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., cruk, epsrc/innovate uk, red, and arrow/erdf). she also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., harrow council, royal borough of kensington and chelsea council, recoup, global action plan, texas comprehensive cancer control coalition), in line with her research (i.e., effective message construction for behaviour change). danae is section editor for the journal of business ethics (section: marketing ethics; ft50 journal), and associate editor (ae) for business and society and the journal of current issues and research in advertising, while in the past she was ae for the journal of marketing management (2017-21). she is also currently on the editorial review boards of: technological forecasting & social change, and journal of marketing management; with guest editor experience across multiple top journals. danae also has experience as: funding reviewer for cancer research uk (2015-19); and track chair for the academy of marketing science world marketing congress conference in 2023, the transformative consumer research conference in 2021, and the european social marketing association conference in 2016. knowledge-behaviour gap effective message construction for behaviour change information processing & persuasive communication health communication (employee) pro-environmental behaviour technology adoption for behaviour change consumer psychology social marketing advertising
![Professor Danae Manika]()
Professor Danae Manika
Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing at Brunel Business School and Acting Executive Dean of the College of Business, Arts and Social Sciences (CBASS). Previously, Danae was Deputy Dean of CBASS and Associate Head of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling. Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £414,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of:Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Using an interdisciplinary approach, blending the lines between marketing, advertising and psychology her research aims to answer a fundamental marketing research question: How to diminish the knowledge-behaviour gap? Particularly, her research focuses on effective message construction for behaviour change. It takes an information processing approach, which identifies, classifies and examines cognitive (e.g., knowledge, confidence, trust, values) and affective (e.g., pride, fear, disgust) factors that influence individuals’/consumers’/employees’ decisions and choices after exposure to campaigns/messages/interventions, and translate knowledge acquisition to behaviour change/formation. Her research is theory-based but practically applicable research, and often uses health (e.g., weight control, alcohol consumption, vaccination), well-being and environmental (e.g. energy saving, recycling) social issues as the venue for understanding the knowledge-behaviour gap, with direct implications for persuasive communication and behavioural interventions that motivate health and environmental action. The campaigns/messages/interventions often examined involve digital components (e.g., websites, social media, mobile applications, online tracking tools) and technology adoption behaviours (e.g., adoption and usage of technology-based solutions). Other projects with information technology and effective message construction focus include: social media service failure apologies, online petitions, and online political engagement. Side projects include innovative research methodologies, female-disparaging adverts, and consumer animosity, amongst others. Danae’s recent research has been published in journals such as Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, International Business Review, Information Technology and People, Studies in Higher Education, Journal of Marketing Management, Computers in Human Behavior, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, and Multivariate Behavioral Research, amongst others. She often engages in research projects that require collaborations with other disciplines such as medicine, engineering and geography; and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, RED, and Arrow/ERDF). She also strongly believes in the interplay and interdependence of academia, government, business and society and hence she is often involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), in line with her research (i.e., effective message construction for behaviour change). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of: Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016. Knowledge-Behaviour Gap Effective Message Construction for Behaviour Change Information Processing & Persuasive Communication Health Communication (Employee) Pro-environmental Behaviour Technology Adoption for Behaviour Change Consumer Psychology Social Marketing Advertising