Business Intelligence and Digital Marketing MSc

Compulsory

• Business Intelligence

  Exploring the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Developing knowledge and professional competency in the analysis, interpretation and management of corporate knowledge resources, and gaining proficiency in relevant tools.

• Mobile, Social Media and Cloud Services

  Learning how new social media technologies are integrated with cloud-based services and mobile platforms in support of business functions.

• Professional Consultancy in BI and SM

  Develop consultancy and advisory skills, practical skills and technical competencies with new media while working collaboratively to undertake an authentic task. Students also will be given the opportunity to practise and evaluate realistic decision-making in a simulated business environment.

• Digital Marketing

  The aim of this module is  to deliver knowledge of the key aspects and tools needed to perform a successful digital marketing strategy to meet their marketing goal and to develop an understanding of the major concerns facing marketers in the fast growing era of digital marketing. The module forms part of a coherent programme of study, and contributes by addressing fundamental aspects of digital marketing to the commercial sector from a business and management perspective.

• Understanding Business and Management Research

  Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.

• Entrepreneurship

  Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.

• Knowledge, Social Networks and Innovation

  Investigating the global knowledge-based economy and wider socio-economic factors affecting knowledge transfer. The use of social engagement in business development.

• Dissertation (Business Intelligence and Digital Marketing MSc)

  Allows you to demonstrate and evidence their expertise through a piece of independent research, including identification of the research enquiry, data collection and analysis and presentation of results. Under the supervision of an academic member of staff, students develop as an independent learner and brings together their knowledge and skills gained during the programme for the analysis of a specific AI Strategy related problem.

Optional

• Global Outsourcing

  Examining the implications, scope and influence of the outsourcing decision upon business strategy and operations. Analysing vendor assessment procedures, vendor management, project transition and governance. Evaluating effective procurement strategies for successful outsourcing. Understanding the associated legal aspects.

• International Business Ethics and Corporate Governance

  This module focuses on business ethics, sustainability and corporate governance in internationally operating organisations. These areas are addressed from the perspective of the dual ‘business’ models of the shareholder and the stakeholder approaches. The broader societal impacts of business activities are discussed by using concepts from moral philosophy, CSR, sustainability and corporate governance. 

• Global Diversity Management

  Training and development activities for diverse workforces with different socio-economic backgrounds, interests, beliefs, value systems.

• Consumer Behaviour

  Develop a critical understanding of how external and internal factors (psychological, social, cultural and economic factors) inform and influence marketing decisions and consumer behaviour in personal buying situations.