Dr Cristina Stoian
Reader in International
Business
Eastern Gateway 202K
- Email: cristina.stoian@brunel.ac.uk
- Tel: +44 (0)1895 267278
- Global Management
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
I am a Reader in International Business and Director of Postgraduate Research. My research is in the areas of International Business, Entrepreneurship and International Marketing Strategies in the context of small and medium-sized enterprises (SMEs). Within these areas, I have published articles in leading academic journals and received Best Paper awards at the British Academy of Management Conference (International Business and International Management track).
I have long-standing relationships with the entrepreneurial community in the UK and abroad as well as with trade institutions such as the London Chamber of Commerce and Industry, where I am a member of their International Trade Committee, and The Institute of Export and International Trade. This has led to publications in professional journals advising SME business managers on internationalisation strategies.
Newest selected publications
Stoian, M-C. (2024) 'A knowledge-based perspective on SME foreign market entry mode choices and changes'. International Journal of Entrepreneurial Behaviour and Research, 0 (ahead of print). pp. 1 - 21. ISSN: 1355-2554 Open Access Link
Yang, H. and Stoian, M-C. (2024) 'Post-entry internationalization of born globals: The role of dynamic capabilities in accelerating growth'. International Business Review, 0 (in press, corrected proof). pp. 1 - 17. ISSN: 0969-5931 Open Access Link
Stoian, M-C., Tardios, JA. and Samdanis, M. (2024) 'The knowledge-based view in international business: A systematic review of the literature and future research directions'. International Business Review, 33 (2). pp. 1 - 25. ISSN: 0969-5931 Open Access Link
Stoian, M-C. and Plakoyiannaki, E. (2023) 'Understanding international CSR in SMEs'. Journal of Small Business Management, 0 (ahead of print). pp. 1 - 37. ISSN: 0047-2778 Open Access Link
Bianchi, C. and Stoian, M-C. (2022) 'Exploring the role of managerial and organizational capabilities for the inbound internationalization of small and medium-sized enterprises'. Journal of Small Business Management, 62 (2). pp. 724 - 762. ISSN: 0047-2778 Open Access Link