Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963

Meng, LM., Kou, S., Duan, S., Wang, Y. and Lü, K. (2025) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising, 0 (ahead of print). pp. 1 - 21. ISSN: 0091-3367

Lü, K. (2025) 'Ensuring Content Quality and Compliance in Marketing Automation: Tools and Techniques'.

Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'.

Chen, C., Lü, K. and Zhang, D. (2024) 'The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective'. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963

Zhou, L., Du, G., Lü, K., Wang, L. and Du, J. (2024) 'A Survey and an Empirical Evaluation of Multi-view Clustering Approaches'. ACM Computing Surveys, 56 (`7). pp. 1 - 38. ISSN: 0360-0300

Yuan, H., Lü, K. and Ausaf, A. (2024) 'Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms'. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243

Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). pp. 347 - 365. ISSN: 1387-3326

Zhou, Y., Lang, Y. and Lü, KJ. (2023) 'Public opinion analysis in pandemic management: an evolutionary game theory perspective'. Electronic Government, 19 (5). pp. 560 - 585. ISSN: 1740-7494

Du, G., Zhou, L., Li, Z., Wang, L. and Lü, K. (2023) 'Neighbor-aware deep multi-view clustering via graph convolutional network'. Information Fusion (IF 17.564), 93 (May 2023). pp. 330 - 343. ISSN: 1566-2535

Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543

Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046

Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2022) 'Multiview Subspace Clustering With Multilevel Representations and Adversarial Regularization'. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 34 (12). pp. 10279 - 10293. ISSN: 2162-237X

Shaouf, AA. and Lu, K. (2022) 'Establishing Trust in E-Commerce Through Website Design Elements: The Moderating Role of Gender'. International Journal of Technology and Human Interaction, 18 (1). pp. 1 - 24. ISSN: 1548-3908

Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359

Chen, C., Zhang, D., Lu, K. and Wang, CL. (2021) 'User design as a double-edged sword: Exploring perceived self-improvement and uncertainty in purchasing utilitarian products'. Journal of Product and Brand Management, 31 (5). pp. 744 - 760. ISSN: 1061-0421

Meng, LM., Lü, K., Duan, S. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion'. Journal of Retailing and Consumer Services, 63. pp. 1 - 12. ISSN: 0969-6989

Du, G., Zhou, L., Yang, Y., Lü, K. and Wang, L. (2021) 'Deep Multiple Auto-Encoder based Multi-view Clustering'. Data Science and Engineering, 6 (3). pp. 323 - 338. ISSN: 2364-1185

Du, G., Zhou, L., Lü, K. and Ding, H. (2021) 'Deep multiple non-negative matrix factorization for multi-view clustering'. Intelligent Data Analysis, 25 (2). pp. 339 - 357. ISSN: 1088-467X

Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174

Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370

Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. 1 - 15. ISSN: 0266-4720

Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624

Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928

Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). pp. 176 - 188. ISSN: 1468-0394

Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, 60. pp. 622 - 634. ISSN: 0747-5632

Elwalda, A., Lü, K. and Ali, M. (2016) 'Perceived derived attributes of online customer reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632

Zhou, L. and Lu, KJ. (2015) 'An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory'. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174

Zhu, H., Tian, S. and Lu, KJ. (2015) 'Privacy-Preserving Data Publication with Features of Independent Diversity'. Expert Systems with Applications, 58 (4). pp. 549 - 571. ISSN: 0010-4620

Erbao Cao., Zhou, X. and Lu, KJ. (2014) 'Coordinating a Supply Chain under Demand and Cost Disruptions'. International Journal of Production Research, 53 (12). pp. 3735 - 3752. ISSN: 0020-7543

Zhou, L. and Lu, KJ. (2014) 'Detecting Communities with Different Sizes for Social Network Analysis'. The Computer Journal, 58 (9). pp. 1894 - 1908. ISSN: 0010-4620