Entrepreneurial failure is a fact of life, with the vast majority of start-ups failing. Explorations of the topic have considered it from a phenomenological perspective (Cope, 2011), the emotional response to failure (Byrne & Shephered, 2013), learning from failure (Ucbasaran, Shepherd, Lockett, Lyon, 2013), and most recently as a multi-faceted phenomenon (Khelil, 2016). Despite this work, there is an argument that the it remains under-conceptualised (Jenkins & McKelvie, 2016). Similarly, it is not a subject that has gained a great deal of analysis from business historians beyond systemic conceptualisations of the failure of British and French entrepreneurship in the nineteenth and twentieth centuries (Nicholas, 2004; Jones & Wadhwani, 2006).
This paper considers the attempts by George Bennie in the 1920s and 30s to launch and sell his futuristic railplane – a propeller driven train that hung above existing train tracks that was proposed to be cheaper than most existing forms of transport to build. Bennie had all the ingredients that are often posited as being essential for entrepreneurial success – he came from a wealthy engineering background with a successful family business behind him, he had money, entrepreneurial capital, a strong social network, domain expertise in engineering, creativity, global ambition, and a disruptive technology. Despite all this, he failed to make a commercial success of his venture and eventually died penniless in obscurity. Nonetheless, he is still subject to a great deal of interest, museum exhibits, news stories, and positive treatments of his attempts to envisage a high-speed transport future.
Utilising archival materials drawn from the National Records of Scotland, the Scottish Business Archive , Kelvingrove Museum, Kirkintilloch Library, company records, and related industry and newspaper materials, the paper considers Bennie’s attempts at establishing and scaling his technology, set against the institutional embdeddedness of existing transport infrastructure. In doing so, it calls for a reconceptualization of how we understand failure, moving on from the current overt focus on commercial failure to considering how legacy and retelling of entrepreneurial endeavour affects what failure means. Bennie’s idea was not a commercial success, but a number of similar versions of his technology exist around the world in the current day and much of the narrative surrounding his attempts at establishing his technology is being repeated with, for example, Elon Musk’s hyperloop idea. To this end the story also speaks to a recent calls for more research on the connections between history and entrepreneurship (Jones & Wadhwani, 2015), and greater plurality in qualitative research methods in entrepreneurship (Van Burg, Cornellisen, Stam & Jack, 2020).