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Group members

Leader(s)

Dr Kevin Lu Dr Kevin Lu Dr. Lu's research primarily focuses on marketing and business analytics, including the development, evaluation, and practical application of various approaches. Recently, he has expanded his work to include digital business strategy development, leveraging Generative Artificial Intelligence (GAI) technology. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has an extensive publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research has been supported by organizations such as SAMS, GCRF, Innovate UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies. Before joining academia, he worked in industry as a computer software engineer. His research interests include: - Marketing and business analytics - Understanding business developement through data analysis - Generative Artificial Intelligence (GAI) Applications in Business Dr Lu's research is focused on busines and data analytics, marketing analytics and digital marketing. A number of methods have been used in his studies, such as mathematical modelling, optimisation and operation research. Business Intelligence, Marketing Analytics, Buisnes Statisitics. Office Hours: Thursday 14:00-15:00; Friday 13:00 - 14:00; Dissertation Supervisions Thursday 11:00-12:00.

Members

Dr Abrahim Althonayan Dr Abrahim Althonayan
Email Dr Abrahim Althonayan Senior Lecturer in Ops Management
Abraham Althonayan is a Senior Lecturer in Operations, Strategic Management and Supply Chain and Lecture on the MBA at Brunel Business School for the past 13 years. He is a Senior Follow in Higher Education Academy (SFHEA). Abraham is strategy consultant and member of the Centre for International Business (CEIB) and Operations and Information Systems Management Research Group (OISM). Abraham is also acted Director of International Business Development and is also active in executive development delivery. He holds a PhD, MSc and BSc and lived in several countries, including Asia, Middle East (Dubai), USA and UK. For 35 years. Abraham frequently works with both national and international companies in sectors as varied as aviation, chemical and diversified services, financial services and not-for-profit sectors (including higher education institutions in the Asia, EU, Kazakhstan, Middle East, Turkey, Russian Federation countries) and UK. Abraham actively participated in several funded projects including Institutional Link in collaboration with Kazakhstan. He successfully managed to initiate, develop and implement many development and consultancy international projects in diverse challenging environments. In addition, Abraham is Programme External and PhD Examiner in several UK and international universities. Abraham is Certified Life Coach (CLC), Certified Executive Coach (CEC) and Certified Organisation Development Coach (CODC). Office Hours: Tuesday from 09:30 – 10:30 and Friday from 10:30 – 12:30 Strategic Management Technology Strategy Integrating Technology Strategy with Business and Corporate Strategies Enterprise Risk Management Leadership and Decision Making Supply Chain Management Critical Thinking Strategic Management Technology Strategy Integrating Technology Strategy with Business and Corporate Strategies Enterprise Risk Management Leadership and Decision Making Supply Chain Management Critical Thinking Operation Management Research group(s) Strategy Entrepreneurship and International Business (SEIB) Operations and Information Systems Management Research Group (OISM) Strategic Management; Operations Management, Supply Chain Management, Airline Management. Office Hours: Tuesday and Friday from 11:30 – 12:30
Dr Ali El Samra Dr Ali El Samra
Email Dr Ali El Samra Lecturer in Digital Innovation
Ali is a Lecturer in Digital Innovation and the MBA Deputy Director at Brunel University London. With a PhD in Management and an MBA, Ali specializes in teaching undergraduate and postgraduate students in areas such as digital transformation and innovation management. His research focuses on the intersection of technology and business strategy, with a strong emphasis on driving innovation and managing organizational change in the digital age. A dedicated scholar, Ali has published in highly ranked academic journals, contributing to the advancement of knowledge in digital innovation and related fields. Ali is also an experienced Business Consultant, having worked at big corporates in Dubai before pursuing his PhD. His research interests include: digital innovation, digital transformation, artificial intelligence, social media, and Big Data. Ali’s research focuses on the dynamic intersections of innovation management, digital transformation, and artificial intelligence (AI). His work explores how organizations can effectively navigate technological change, foster innovative cultures, and leverage AI to drive strategic growth. Key interests include the impact of emerging technologies on business models, the adoption and implementation of digital strategies, and the role of AI in enhancing decision-making processes. This research contributes to understanding how businesses can adapt and thrive in the rapidly evolving digital landscape.
Dr Elham Shafiei Gol Dr Elham Shafiei Gol
Email Dr Elham Shafiei Gol Senior Lecturer in Information Systems
Elham is an Associate Professor (Senior lecturer) of Information Systems in the division of sustainability and innovation at Brunel Business School. For a number of years, she worked in the Banking industry as a business analyst and a usability researcher before undertaking her doctoral studies in the Department of Digitalization at Copenhagen Business School (CBS). Elham’s research interests include digital transformation and the future of work, digital labour platforms, creative crowdworking, digital innovation and responsible innovation. Her Ph.D. thesis focused on how creative crowdwork, a sociotechnical work system constituted through a set of relationships that connect organizations, individuals, technologies, and work activities through online platforms, is governed and organized to create value for job providers in the form of co-creation, inbound open innovation, and absorptive capacity. She has published her research outcomes in top journals in IS field (ABS 4*, and ABS 4) such as Information Systems Research and Journal of Strategic Information Systems as well as highly competitive conferences in the information systems such as ICIS and ECIS conferences. She also serves as a reviewer for different journals such as the Journal of Strategic Information Systems and Information & Management Journal. Elham is a member of the Association of Information research (AIS), Special Interest Group E-Business, AIS Women’s Network, and Platform Economy Interest Group (PEIG) at the University of Oxford. Elham’s research interests include digital transformation and the future of work focusing on responsible innovation, AI and digital innovation, digital labour platforms, and platforms' governance. Office hours: Tuesday: 10:00 to 12:00
Professor Habin Lee Professor Habin Lee
Email Professor Habin Lee Divisional Lead / Professor
I am Chair in Digital Business Analytics at Brunel Business School and have received a PhD in Management Engineering and MEng in Management Science from KAIST (Korea Advanced Institute of Science and Technology). I am a Divisional Lead, Innovation & Sustainability that offers MSc in AI & Strategy, MSc in Busines Intelligence & Digital Marketing, MSc in Global Supply Chain Management, and BSc in Business and Management programmes. I am sitting at the Executive Board as the representative of Divisional Leads within the school. Previously, I gained industrial experience from BT Group CTO for 6 years before joining Brunel. I secured more than £3 millions of research grants from MRC, ESRC, EU FP7, H2020 and other international funding bodies to Brunel . I coordinated international research consortia including UbiPOL, CEES, MINI-CHIP, and GREENDC. My research interests include governance mechanisms in online communities and supply chain networks in public and private sectors applying computational big data analytics and process theories. The excellence of my research has been awarded by international institutes such as AIS (Association for Information Systems), WfMC (Workflow Management Coalition) and IET (The Institutes of Engineering and Technology) as well as BT Group. I published articles on international journals including Management Science, Journal of AIS, European Journal of Operational Research, IEEE Tr Mobile Computing, IEEE Pervasive Computing, Information Systems Management, and Government Information Quarterly among others. I have strong connections within the industry, providing paid consulting services to several companies including BT Group. · Clan governance (social moderation) in online communities · Disputes resolution processes in online communities · Network governance mechanisms and opportunistic behaviour in supplier buyer networks · Energy efficient governance mechanisms in organisations MB5530 Information Systems in Organisations MG1016 Managing Information with Technologies Consultation and feedback sessions: Monday 2:30 - 3:30pm, Wednesday 2:30 - 3:30pm. Please Book time with Habin Lee (Staff)
Dr Namkyu Baik Dr Namkyu Baik
Email Dr Namkyu Baik Senior Lecturer (Education) in Digital Innovation
I am a lecturer in Operations and Information Systems Management in Brunel Business School and gained my PhD in business management from Brunel University in 2017. I have been at Bruel Business School since 2018 as a lecturer. Prior to joining Brunel University, I was the general manager of an airline company and worked for the airline for about 29 years. During that time, I gained some highly valuable experiences and skills in crisis management from the chaos of Icelandic volcanic eruptions as the station manager at LHR. As an instructor and facilitator for the training programme, I was awarded by the airline company as "the best staff of the year 2007.". I have some professional work experience in the procurement of aircraft engines, satellite communications (SATCOM), and others. I am interested in studying on information technology in analytics, operations and management in the aviation industry, procurement, and supply chain management. I have strong relationships with the industry, British Airways, Delta, Korean Air, Asiana Airlines, Menzies, Heathrow Airport (HAL), Korea Aerospace University, and Incheon International Airport (IIAC) Korea. Digital Innovation in Airline operations, UAM (Urban Air Mobility), Supply Chain Management, Risk Management and market response, Airport Operations and strategy, Airline safety, Using Drone warehouse management_RFID, Procurement strategy. Customer behaviour_Airline ticket refund with penalty (Justice Theory). Risk management in aviation (Market response) Digital Innovation. 1. Teaching Activities For PG (MSc/MBA) MG5601 Business Intelligence, SAS e-miner Workshop (2019/20/21/22) MG5510 MSc Dissertation, Supervision (2019/20/21/22, 2023/24) MG5638 MSc Dissertation, Supervision (2022/23/24/25) MG5581 Procurement Fundamentals, Lecture (2019/20) MG5603 Professional Consultancy in BI and SM, Lecture (2019/20) MG5615 Understanding Business and Management Research Methods (2018/19) MB5534 Airline Management, Economics and Ethics (2018/19/20) – Module Leader MBA-LMS Project Management (2021/22/23) – Module Leader MG5573 Logistics and Supply Chain Management – Module Reviewer MG5598 Technology Management – Module Reviewer For UG MG3119 Issues & Controversies in Management Project FYP Supervision & Lecture (2018/19/20/21, 2023/24/25) * Module Leader for (2024/25) MG1016 Managing Information with Technology (2018/19/20/21/22/23/24) MG1011 Introduction to Management Enquiry (2019/20) MG2138B Marketing Channels and Logistics (2019/20) – Module Leader MG2135B Operations Management (2019/20) – Module Leader 2. Office Hours (ESGW 103): Tuesday 10:30-11:30 and Friday 11:30-13:30
Dr Ozlem Bak Dr Ozlem Bak
Email Dr Ozlem Bak Senior Lecturer in Operations Management
Dr Ozlem Bak is a Senior Lecturer in Operations Management at Brunel Business School, UK. She lectures on operations management, research methods and supply chain management at undergraduate and postgraduate levels. She has received her PhD from the University of East Anglia supported by a full scholarship from the University of East Anglia, Management School in the UK. Her PhD received Emerald Highly Commended Award in the field of Operations Management. Her current research interest and experience lies in supply chain management particularly organisational transformation, e-business implementation in supply chain; supply chain skills; supply chain risk and resilience; organisational transformation and Industry- Higher Education collaboration. Ozlem is the editor of three books and her research has been widely published in national and international journals such as Supply Chain Management an International Journal (SCMIJ), Production Planning and Control(PPC),Information Technology & People (ITP); Strategic Change; Benchmarking: an International Journal (BIJ); Journal of Qualitative Research. She has also edited three books on e-Business and Supply Chain Integration in public and private organisations and Green and Sustainable Supply Chains. Ozlems' academic activities are underpinned by industrial and commercial background including experience in the automotive industry for companies such as Daimler Chrysler and Hyundai and distributors in the UK, Germany and Turkey as well as Consultancy. Ozlem is also currently helping companies with their executive development programms. eBusiness enabled organisational transformation; supply chain skills; SME Supply Chain Resilience and Risk; Higher Education eBusiness enabled organisational transformation; supply chain skills; SME Supply Chain Resilience and Risk; Higher Education Teaching at UG and PG level Operations and Project Management as well as research methods Office Hours :Monday 13:00-15:00 and Tuesday 13:00-14:00
Dr Soohyun Jeon Dr Soohyun Jeon
Email Dr Soohyun Jeon Lecturer in Information Systems
Dr. Soohyun Jeon is Assistant professor/Lecturer in Operation and Information Systems Management at Brunel Business School. Prior to joining the University, He had worked for the Department of Information Systems at KIMEP University, Kazakhstan for Three years. He received a Ph.D. degree in MIS from Korea University Business school, South Korea. His research interests lie in the area of Cyber Security, Digital Business Models, Data Analytics, and Design Science. His research works have appeared in conferences and journals, such as The database for advances in information systems, Information Technology and people, Behaviour & Information Technology, HICSS, SIGSEC WISP, and PACIS Office hours: Thursday (14:00 - 15:00) , Friday (13:00 - 14:00) My research interests have two streams. First of my research interest revolves around improving the effectiveness of information security through the socio-technical artefact. Second, my interest is that analyze the social situation drawing upon data analytics techniques. Data Analytics Multilevel analysis (MSEM, MLM) Digital Business/Marketing Mixed method (Quant + Qual) Cyber Security Design Science Business Model Multicultural Research Managing Information with Technology, Research Methods, Issues and Controversies in Management Project, Information Systems in Organisations, Understanding Business and Management Research Individual Assignment 2023Fall_Office hours: Monday (11:00 - 12:00 & 14:00 - 15:00), Wednesday (10:00 - 12:00)
Dr Xia Han Dr Xia Han
Email Dr Xia Han Lecturer (Education) in Digital Innovation Management
Dr Xia Han joined the Operations and Information System Management Group of Brunel Business School in May 2021. He holds a PhD degree from Cambridge University, and an MSc degree in Information Systems from the London School of Economics (LSE). Prior to his academic career, he had nearly a decade of corporate experience in the Automotive, Media and IT industries in Europe and Asia. He has published articles and book chapters in peer-reviewed academic journals and industry-oriented outputs such as the International Journal of Operations and Production Management, the Tsinghua Business Review, and the Springer Books Series. Multi-sided Platforms Commercialization of Emerging Technologies Servitization Supply Chain Management I am teaching the following modules this term: MG5598 Technology Management MG5603 Professional Consultancy in BI and SM Office Hours: Wednesday: 12:00pm - 1:00pm
Dr Navid Sahebjamnia Dr Navid Sahebjamnia
Email Dr Navid Sahebjamnia Senior Lecturer in Operations and Information Management
At the OISM Research Group in Brunel University London's Business School, Navid is a Senior Lecturer specializing in Operations and Information Systems Management. He earned his PhD in Management Science and Operation Research from the College of Engineering at the University of Tehran. Before joining Brunel Business School, he worked in academic and research roles at Middlesex University London and Brunel University London. Navid is keen on teaming up with experts from various fields to work on multidisciplinary research projects and submit them for funding to organizations like the European Research Council and UK Research and Innovation. He has extensive experience in building networks and forming European consortia with both academic and industry partners. Navid's research is centered around creating mathematical models to optimize supply chain and logistics operations. His passion lies in developing multi-objective and stochastic programming models to achieve sustainability and resilience objectives. His expertise includes: Sustainable and Resilient Operation Management, Supply Chain and Logistics, Multi-Objective and Stochastic Programming Methods, Business Analytics. Navid is dedicated to leveraging his extensive knowledge and skills to drive a significant and positive transformation in the operations management of the transportation, Agri-Food, and Primary industry sectors. Operation Management Business Analytics Global Supply Chain Management
Mr Amir Ashrafi Mr Amir Ashrafi
Email Mr Amir Ashrafi Lecturer in Business Information Systems
Amir Ashrafi is a Lecturer in Business Information Systems at Brunel Business School, Brunel University London. He is also currently a Ph.D. Candidate of information systems in the Alliance Manchester Business School at the University of Manchester. He has published a number of papers in acclaimed journals, i.e., Technological Forecasting & Social Change, International Journal of Information Management, Journal of Enterprise Information Management, and Journal of Business and Industrial Marketing. His research focuses on Digital Innovation & Transformation, AI, and IT Business Value. Office hours: Monday (12:00 - 13:00), Wednesday (12:00 - 13:00), Friday (11:00 - 12:00) Digital Platforms, Digital Business Strategy, Organizational Identity Digital Transformation & Innovation, Artificial Intelligence MG5639 (Understanding Business and Management Research)
Dr Ashkan Pak Seresht Dr Ashkan Pak Seresht
Email Dr Ashkan Pak Seresht Lecturer in International Business
Dr Ashkan Pakseresht is an Assistant Professor in Strategy and Innovation at Brunel Business School, London, and a lecturer in International Business Economics. With a PhD in Business Economics, an MSc in Economics and Management, an MBA in International Business, and a BSc in Engineering, he has a multidisciplinary background that informs his research and teaching. Dr Pak Seresht is an advocate for sustainability, specialising in the blue and circular economies, with a focus on integrating sustainable development goals (SDGs) into business practices. His research spans innovation management, internationalisation processes, the role of data and digital technologies in food supply chains, exploring the complexitiesand intricacies associated with them. Additionally, his teaching endeavors encompass a wide range of subjects, including economics for business and management, international trade, strategic management, and entrepreneurship. Dr Pak Seresht is passionate about student experience, and research-led teaching. He is closely involved with business practice through research projects, executive and professional education programs, and in speaker and advisory roles. Some of the published journal articles are listed on this page under the "Newest selected publications". For more details, please visit my Google Scholar page link below: ‪Ashkan Pakseresht‬ - ‪Google Scholar‬ Student feedback and drop-in sessions term 2: Tuesdays and Fridays 13:00-14:00 Dr. Ashkan Pak Seresht studies innovation and technology strategy, with a particular focus on understanding how large firms both generate and respond to new technologies. He has two main areas of research. First, he studies the interplay between technology strategy and supply chain management, examining the transformative impact of technological innovations on optimising and enhancing efficiency as well as the sustainability of supply chain processes. Specifically, He is intrigued by the integration of Industry 4.0-powered digital applications (AI, IoT, blockchain, big data, digital twin, physical internet) into [global] supply chain systems. He is keen on investigating how these technologies can streamline logistics, improve real-time tracking, and foster greater transparency across the entire supply chain network. Second, he studies how technology adoption decisions and outcomes are shaped by how firms structure and manage key human capital relationships. He investigates how the preferences and demands of shareholders/managers can shape an organization's innovation strategy. Moreover, his interest extends to analyzing the implications and challenges associated with adopting these technologies, aiming to contribute valuable insights that can inform decision-makers and industry practitioners. Main research interests concern innovation management in the context of domestic and international business, the impact of managers' cognitive processes on firm international activities, and determinants of the internationalization strategy of multinational enterprises including the technology choice. His recent research focuses on managers' willingness to adopt novel technologies and firm productivity. Technology management in [international] supply chain systems Sustainability innovation diffusion in agri-food systems Innovation management in the context of domestic and international business Digitalization of multinational enterprises (MNEs) and Small and medium-sized enterprises (SMEs) Circular and sustainable business models in the agri-food supply chain I teach undergraduate and postgraduate courses in the field of international business and general management such as Economics for Business and Management, International Business Strategy, International Trade, and Understanding Business and Management Research. I also supervise BSc, MSc and PhD theses. Currently, I am the module leader of MG2012 Economics for Business and Management. Below you can find my availability for student feedback and drop-in sessions. Student feedback and drop-in sessions: Academic Year 2022/23 - Term 2: Tuesdays and Thursdays 1:00 pm - 2:00 pm Please ensure that you use ONLY your BRUNEL EMAIL address when booking an appointment with me. I will not send calendar invitations to any other email addresses as this is not permitted by Brunel's email policy. Please specify whether you want to meet ONLINE OR IN PERSON. Alternatively, you can book online Supervision meetings: Dissertation Supervision (FYP): Monday 11:00 am - 12:00 pm Previous teaching experience includes: Quantitative Finance - Theory and Applications Environmental Risk Management and Accounting Marketing Research Leadership and Sustainability
Professor Afshin Mansouri Professor Afshin Mansouri
Email Professor Afshin Mansouri Professor - Operations and Supply Chain Management’
Afshin Mansouri is a Professor of Operations and Supply Chain Management at Brunel Business School (BBS). He holds a PhD, MSc, and BSc in Industrial Engineering from Amirkabir University of Technology. In addition to his academic education, he has gained valuable experience working for several business organisations in the fields of production and project management. Prior to joining Brunel University London, he held academic and research positions at the University of Tours, University of Tehran, and King’s College London. His areas of interest encompass sustainable operations, supply chain management, and disaster relief, utilizing OR/MS methodologies and data-driven decision-making. During his tenure at BBS, he has held various leadership roles including Director of Research (2017-22), overseeing BBS's REF 2021 submission, Director of Postgraduate Studies (2016-17), and Course Director for BSc Business and Management (2010-16). Professor Mansouri has secured over two million euros of funding as a Principal Investigator (PI) and Co-Investigator (Co-I) in eight projects from EU and UK funding bodies. He is recognized as a pioneer in the field of Green Scheduling and is actively working to expand its application in both the maritime and manufacturing sectors. In the PortForward project, Afshin successfully led the development of The Green Yard Scheduler (GYS), an innovative decision support system aimed at improving the sustainability and productivity of container terminals. This system has progressed from fundamental principles to TRL7, marking its first implementation at the Port of Vigo in Spain. Afshin is a member of the EPSRC Peer Review College, a Fellow of the Higher Education Academy (FHEA), and a member of the Institute for Operations Research and the Management Science (INFORMS). Sustainable operations management Humanitarian operations and disaster management Green scheduling Data-driven decision making Business analytics My current research is focused on two strands that are inspired by the trend of global challenges regarding humanitarian operations, and sustainable operations. In the first strand, I look for ways to improve the effectiveness, efficiency, and fairness of humanitarian operations at different phases of disaster management cycle from preparedness to response, recovery, and mitigation. In the second strand, I analyze trade-offs between the environmental. economic, and social sustainability dimensions at firm and supply chain levels in manufacturing, service, and maritime sectors. For these, I primarily employ analytical methodologies from the Operations Research and Management Science, Decision Science, Intelligent Search, Data Analytics, Data-driven Decision Making, and Game Theory. I am also familiar with Empirical Research methodologies including Quantitative and Qualitative techniques and have used them in a number of research projects. Research group(s) Operations and Information Systems Management Research Group (OISM) Logistics and Supply Chain Management (MSc) Operations Management (MBA) Office hours: Mon 11am-12noon; Wed 11.30am-12.30pm
Dr Hemamali Tennakoon Mudiyanselage Dr Hemamali Tennakoon Mudiyanselage
Email Dr Hemamali Tennakoon Mudiyanselage Senior Lecturer in Strategy and Management
Dr. Hemamali Tennakoon is a Senior Lecturer in Strategy and Management at Brunel Business School. Before joining Brunel University, Dr. Hemamali held the position of Senior Lecturer in Management at Univeristy of Aberdeen. Prior to this, she was the Head of Business School/Senior Lecturer at Asia Pacific Institute of Information Technology, a higher education institution established in partnership with Staffordshire University in the UK and Asia Pacific University of Technology and Innovation in Malaysia. Prior to this, she worked in the capacity of Research and Policy Development Specialist at Sri Lanka Computer Emergency Readiness Team | Co-ordination Center (CERT|CC), a Government organization affiliated to the Information and Communication Technology Agency (ICTA) of Sri Lanka. During her time at Sri Lanka CERT|CC, she was involved in information security policy development, training and research. The human side of technology use and online behaviours (e.g. online security and privacy issues, cyberpsychology, and digital antropology) Social media business models, and social media use for entrepreneurship As a researcher, Dr. Hemamali is interested in studying the effects of privacy and security issues on human behavior in cyberspace. She has authored/ co-authored several research articles published in peer-reviewed academic journals including ‘Computers in Human Behaviour’, ‘Journal of Information Technology & People’ and the ‘International Journal of Human-Computer Studies’. In addition, she has presented her work to academic and technical audiences nationally and internationally at various events including the British Academy of Management Conference (2012/2024), Australian Computer Emergency Response Team (AusCERT) conference (2016), and Asia Pacific Computer Emergency Response Team (APCERT) Conference (2016). In 2016, she served as a Member of the Grand Jury of the prestigious ‘e-Swabhimani’, National Best e-Content Award competition (Sri Lanka). She is a member of two research groups at Brunel University: Operations and Information Systems Management & Strategy Entrepreneurship and International Business. Module Leader- MG5606 Global Business and Investments Module leader- MG5564 International Business Strategy Seminar leader- MG3604- Issues and Controversies in International Business Final Year Project Office Hours: Thursday & Friday 10.00 am-11 am
Dr Jun Chul Kim Dr Jun Chul Kim
Email Dr Jun Chul Kim Lecturer in Digital Business
I teach entrepreneurs of the future how to mine data for winning insights at Brunel Business School. Prior to this academic role, I served various senior executive roles in corporate alliance, C-level sales and innovation with one of the largest telecom operators in Asia Pacific over two decades. Through the Practitioners’ perspective, I bring the live scenes of business to the lecture room to augment the learning experience of UG and PG students. My research interests include corporate strategies in alliances and outsourcing decisions applying computational big data analytics and network theories. Having specialised the roles of global partnership and sales covering across continents, I endeavour to use my professional agility to build interdisciplinary networks and bridge the gap between professional practice and theoretical knowledge. My primary research focus is on governance mechanisms within network contexts. Specifically, my research interests include: Investigating the effectiveness of reputation and trust as strategies for partner selection in buyer-supplier networks. Designing governance mechanisms for blockchain-based online platforms. Teaching Teaching Schedule for the 2024/25 Academic Year: Term 1: MG3119: Issues and Controversies in Management Project (Final Year Project, Level 6) Term 2: MG5589: Global Outsourcing (Module Leader, Level 7) MG5602: Social Media, Mobile and Cloud Computing (Module Leader, Level 7) Supervision of PG Dissertation Office Hours: Mondays and Wednesdays: 13:00 - 15:00 Additional times available by appointment (Please Booking your time in advance).
Dr Ramin Behbehani Dr Ramin Behbehani
Email Dr Ramin Behbehani Lecturer in Operations Management
I am a lecturer in Operations Management with the Operations and Information Systems Management (OISM) research group at Brunel Business School. My academic journey transitioned from over a decade of executive experience in the oil, gas, and petrochemical sectors to a passion for academia and education. I continually seek to make my teaching relevant to the managers of the future and make them ready for the challenges they will face in contemporary business settings. I always bring fun aspects to my classes and utilise new technologies to support learning and enhance student engagement.My research mainly focuses on exploring and expanding the social side of operations management and more contemporary aspects of organisational performance such as sustainability, green supply chain and green policies. Modules: Marketing Channels and Logistics Research Method for Business and Management Procurement Fundamentals Office hours: I have regular appointments on Wednesdays 11:00-12:00 and Thursdays 13:00 to 14:00, which you can book here for a face-to-face or online meeting. If you can't make my regular hours, please email me, and we'll find a time that works for you!

Doctoral Researchers

Mr Michael Gyabaah Mr Michael Gyabaah Michael Gyabaah is a Doctoral Researcher at the Brunel University, London with the College of Business, Arts and Social Science. Michael boasts of more than eleven years work experience in Development Banking and Hospitality management sectors. Michael has extensive experience in operations and performance management. Michael has an Msc. Global Supply Chain Management, MBA (Human Resource Management), Bsc. Management with Economics and Advanced Diploma in Sales and Marketing Management. Procurement and Supply Chain Performance, Outsourcing and Organizational Performance and Performance Appraisal. The research area is E-Procurement and Supply Chain Performance. The technological advancement has come to the attention of organizations around the globe, accordingly, companies are using the electronic media for commercialization of goods, precisely, payment of goods and execution of other area of the procurement contract. The contribution of e-procurement to the performance of the supply chain for planning and strategic decision making cannot be over emphasized.
Dr Changwon Park Dr Changwon Park I am currently pursuing a Doctoral Research programme in Information Systems Management at Brunel Business School, where I am under the supervision of Professor Habin Lee. My research focuses on examining the impact of people's movements on the spatial value and performance of specific industry areas, with a particular emphasis on the hospitality management industry. Before entering academia, I spent over a decade working in managerial roles for government-related organisations in Korea. My responsibilities included organising and hosting trade show events to facilitate the expansion of small and medium-sized enterprises into international markets. This professional experience sparked my academic interest in the hospitality industry, particularly in the context of exhibitions and conventions. During this period, I pursued concurrent academic studies and received a Ph.D. in Hospitality Management with a focus on trade shows. Following the completion of my Ph.D. degree, I served as a lecturer and research professor at both KyungHee University and Gachon University in South Korea. Leveraging my strong industrial background, my research has continued to be oriented toward business-related aspects, with a particular emphasis on trade shows. Ph.D.(Ongoing) in Information Systems at Brunel University London, UK Ph.D. in Hospitality & Tourism from KyungHee University, South Korea Master's degree in Political Science from Yonsei University, South Korea Bachelor's degree in Law from SungKyunKwan University, South Korea Data Mining & Analysis Performance and Value Evaluation Marketing Scale Development Consumer Satisfaction Measurement Service Failures and Recovery Management Information System Hospitality & Tourism (Exhibitions & Conventions) Geographic Data (People's Physical Movement) Policy and Law (Legislation) Peace by Cooperation and Exchange
Mrs Lynda Oh Mrs Lynda Oh
Email Mrs Lynda Oh PhD Student
Lynda Oh joined Brunel Business School as a Doctoral Researcher in October 2020. Her research focuses on Modern Day Slavery in Supply Chain Management.
Ms Ying Ma Ms Ying Ma
Email Ms Ying Ma PhD Student
I'm YING MA, a Ph.D. candidate at Brunel University in Information Systems, is conducting research on AI technology continuance intention, with a special focus on the integration of group dynamics theories in marketing and AI technology applications. This research aims to unravel the factors influencing users' continued interaction with AI chatbots, delving into user satisfaction, the role of perceived chatbot intelligence, and the impact of privacy and trust issues. The research is expected to contribute to the development of a theoretical model for AI chatbot engagement, offering practical guidelines for enhancing user and community engagement and addressing ethical considerations in AI development. If you find this area of research interesting, especially its applications in business, I would be humbled and pleased to discuss it further with you. Please feel free to reach out to me. Human-chatbot interaction Consumer behavior Continuance intention
Mr Milad Ziaie Mr Milad Ziaie Milad Ziaie is a dedicated and skilled PhD candidate at Brunel University's Operations and Information Systems Management (OISM) group. With a strong foundation in biomedical engineering and extensive experience in supply chain management and data analysis, Milad brings a unique interdisciplinary perspective to his research. His work focuses on enhancing supply chain network resiliency and sustainability through advanced data-driven methodologies and high-tech applications. Heis committed to developing practical solutions for global and local supply chain challenges, leveraging his interdisciplinary expertise and industry experience. Milad Ziaie's research expertise revolves around key areas such as supply chain management, data analysis, and network resiliency. His interdisciplinary background and professional experience in supply chain management and data analysis position him to contribute significantly to the field of operations and information systems management.