Digital Design BSc

Compulsory

• Foundations of Interactive Digital Media Development

  Provides the fundamental JavaScript programming that covers foundation of interactive digital media development. It teaches important concepts, students will find in every coding language, such as variables, arrays, functions, objects, classes, control flow and events. In this module, the student will understand key programming technical in interactive media.

• Introduction to Professional Practice in the Creative Industries

  Engages students with the different aspects of the creative industry landscape in the UK, covering, Digital Design 3D and VFX. Students will take part in independent research into an area of interest in the creative industry, as well as visit a creative industry agency or meet industry guest lecturers and start building a personal networking of design industry professionals.

• Introduction to Motion Design

  An introduction into bringing your designs to life by making them move. Adding style and character to your graphic design and branding, to create engaging content for all your screen based media.

• Digital Photography and Video Production

  Gives an opportunity to explore digital photography and video production and how they can be combined to create compelling visual content. Utilises professional studio-based practice using industry standard equipment and studio facilliites. In addition to production aspects, post production for video and photography is also introduced.

• UX Design with Creative Technologies

  This module explores applications of creative digital technologies, investigating artefacts involving technologies such as: AI, Interactive Games, Web and IoT and Virtual/Augmented/Mixed Reality. In so doing, it introduces the theory and practice of UX and interaction design for designing creative digital artefacts and develops supporting knowledge and skills for Web design and development to creatively promote the designed digital artefacts.

• Design Communication

  Aim: To enable students to have an appreciation of visual literacy in the context of design and visual expression, appreciating the context of visual thinking and to develop visual thinking techniques and processes through a variety of media. To help students develop foundation skills in visual communication, graphic communication, visualisation, design and the use of computer-generated media methods.

Compulsory

• Applied Media Aesthetics

  This module explores asthethics and design associated with a range of final visual and audio outputs, for example branding, web, video, motion, sound, mobile, social media and direct marketing. Students work with external companies and engage with research and design work through milestones to help them produce a final output for the company in a group project.

• Experimental Digital Futures
  This module aims to analyse and develop knowledge and understanding of the common foundations of digital technological inventions and innovations based on past and current trends.
• Immersive Mixed Reality Design
  This module aims to extend knowledge and skills in the theory and practice of Immersive Mixed Reality using media production tools and scripting, particularly for producing interactive Augmented and Virtual Reality content.
• Mobile and Web Apps for IoT
  This module aims to develop knowledge and understanding of Internet of Things (IoT) technologies and methods with which IoT-enabled devices communicate, exchange, compute and visualise data and to develop technical skills in designing mobile and web IoT apps.
• 3D Design and Design Practice

  This module introduces technical and artistic aspects of 3D computer graphics. Students will learn how to create 3D models, apply textures and lighting. Use creative thinking to produce their 3D. The module also develops the students’ skills in design, research, documentation and project management. Students will use various tools and techniques to explore the possibilities of 3D Design.

• 3D Animation and Motion Graphics

  This module teaches students how to create engaging animation. Use of cinematography concepts such as camera angles and lighting to enhance the visual impact and mood of their work. Use of animation principles such as timing, spacing, easing, and squash and stretch to create expressive animation. Use motion capture and rigging techniques to animate 3D characters.

• Advanced Graphics and Motion Design Project

  This module is an opportunity to explore some specific topics and disciplines for digital designers. Each week we take a different subject related to the various areas and fields of specialism within digital design. Using a mixture of lectures and workshops, both individually and within groups, students can explore and practise a particular skill set, paying particular attention to their own work and development as a designer.

Compulsory

• Major Digital Design Project
  This module aims students to plan, research, design, implement, evaluate, exhibit and report on a substantial individual project in Digital Design in a professional manner.
• Working in the Digital Creative Industries
  This module aims to provide the opportunity for students to critically explore key issues affecting the work of the professional practitioner in the Creative Industries and critically examine the ethical positions and principles that underpin accepted working practice.
• Digital Experiences
  This module aims to develop a clear understanding of how experience design compares with traditional UX/UI design and critically review various types of digital experiences for products, services and brands.

Optional

• Advanced 3D Animation Project

  The module ustilizes a range of industry standard tools for advanced animation using motion capture. From simulation and FX such as particle dynamics, physical dynamics, cloth simulation, fluid simulation, fire and smoke to crowd simulations. Students will learn motion capture pipeline. Character rigging and integrating motion capture with a digital character. Post-processing of motion capture and enhancing animation

• Artificial Intelligence and Games Project

  The module aims to help students further develop their creative design and prototyping knowledge and skills with the key creative technologies of Artificial Intelligence and Games. A practical component will involve designing and prototyping a digital artefact using one or both creative technologies of Artificial Intelligence and Games. The module explores the use of AI techniques in games and the use of games technology within the digital media context.

• Advanced Graphics and Motion Design Project

  This module is an opportunity to explore some specific topics and disciplines for digital designers. Each week we take a different subject related to the various areas and fields of specialism within digital design. Using a mixture of lectures and workshops, both individually and within groups, students can explore and practise a particular skill set, paying particular attention to their own work and development as a designer.