Wu, M-S., Chen, C-HS., Nguyen, B. and Li, CS. (2024) 'The Luxury Purchase Intention of Affluent Chinese Consumers—Insights from Hong Kong and Shanghai Consumers', inSharing Economy Platforms A Casebook for Understanding Multiplayers in Sharing Economy Platforms. Singapore : Palgrave Macmillan. ISBN 10: 9819754038. ISBN 13: 9789819754038.

Zaki, Y., Wu, MS. and Hamdan, A. (2024) 'Exploring the Integration of the Metaverse for Marketing and Branding in Organizational Framework', inStudies in Systems, Decision and Control. Springer Nature Switzerland. , 538. pp. 247 - 257. ISBN 13: 9783031621017.

Zaki, Y., Wu, MS., Hamdan, A. and Alsharabi, H. (2024) 'A Conceptual Framework for Metaverse Marketing Strategies in the Fashion Industry: Exploring the Role of Brand Experience and Brand Equity', inStudies in Systems, Decision and Control. Springer Nature Switzerland. , 545. pp. 311 - 321. ISBN 13: 9783031652028.

Zaki, Y., Wu, MS., Hamdan, A. and Thomas, J. (2024) 'Fashion Brands in the Metaverse: Redefining Digital Marketing and Branding Landscapes', inStudies in Systems, Decision and Control. Springer Nature Switzerland. , 538. pp. 223 - 246. ISBN 13: 9783031621017.

Ko, WW., Chen, Y., Chen, C-HS., Wu, M-SS. and Liu, G. (2021) 'Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs'. Journal of World Business, 56 (6). pp. 1 - 18. ISSN: 1090-9516 Open Access Link

Li, CS., Zhang, CX., Chen, X. and Wu, MSS. (2020) 'Luxury shopping tourism: views from Chinese post-1990s female tourists'. Tourism Review, 76 (2). pp. 427 - 438. ISSN: 1660-5373 Open Access Link

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link

Zhang, CX., Li, CS. and Wu, M-S. (2019) 'Factors Influencing Chinese post 90s Female Outbound Tourist’ Luxury Fashion Purchases Abroad'.9th Advances in Hospitality and tourism Marketing and Management Conference. Portsmouth.

Chen, CHS., Wu, MSS., Nguyen, B. and Li, S. (2019) 'Digitally facilitated newspaper consumption and value co-creation'. Bottom Line, 32 (1). pp. 16 - 46. ISSN: 0888-045X

Li, S., Modi, P., Wu, MS., Chen, CH. and Nguyen, B. (2018) 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)'. Technological Forecasting and Social Change, 139. pp. 303 - 310. ISSN: 0040-1625 Open Access Link

Chaney, I., Hosany, S., Wu, MSS., Chen, CHS. and Nguyen, B. (2018) 'Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition'. Computers in Human Behavior, 86. pp. 311 - 318. ISSN: 0747-5632

Nguyen, B., Wu, M-S. and Chen, C-HS. (2016) 'How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions?', in Choi, T-M. and Shen, B. (eds.) Luxury Fashion Retail Management. Springer. pp. 19 - 48. ISBN 10: 9811029768. ISBN 13: 9789811029769.

Wu, M-S. and Chen, C-HS. (2016) 'Chinese Female Purchasing Intention Towards Cosmetics Brands, in Asia Branding: Connecting Brands, Consumers and Companies', in Melewar, TC., Nguyen, B. and Schultz, DE. (eds.) Asia Branding Connecting Brands, Consumers and Companies. Red Globe Press. pp. 30 - 30. ISBN 10: 1137489952. ISBN 13: 9781137489951.

Wu, MSS., Chen, CHS. and Nguyen, B. (2015) 'Luxury brand purchases and the extended self: A cross-cultural comparison of young female consumers in Taiwan and the UK'. Asia-Pacific Journal of Business Administration, 7 (3). pp. 153 - 173. ISSN: 1757-4323

Chen, CH., Nguyen, B., Klaus, P. and Wu, MS. (2015) 'Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers'. Journal of Travel and Tourism Marketing, 32 (8). pp. 953 - 970. ISSN: 1054-8408

Wu, MSS., Chaney, I., Chen, CHS., Nguyen, B. and Melewar, TC. (2015) 'Luxury fashion brands: Factors influencing young female consumers’ luxury fashion purchasing in Taiwan'. Qualitative Market Research, 18 (3). pp. 298 - 319. ISSN: 1352-2752

Nguyen, B., Chen, CHS., Wu, MSS. and Melewar, TC. (2015) 'Ethical marketing: Singapore, Malaysia and Thailand', inEthical and Social Marketing in Asia: Incorporating Fairness Management. Elsevier. pp. 55 - 79. ISBN 13: 9780081000977.

Wu, M-S., Chen, C-HS., Wang, W. and Nguyen, B. (2014) 'A Gift to Remember! The “WOW” Effect is Priceless - The Super Rich Luxury Gift-Giving Behaviour'.4th Monaco Symposium on Luxury. Monaco. [unpublished]

Wu, M-S., Chen, C-HS. and Chaney, I. (2012) 'Luxury Brands in the Digital Age, in Luxury Marketin', inLuxury Marketing A Challenge for Theory and Practice. Gabler Verlag. ISBN 10: 3834943983. ISBN 13: 9783834943989.