Entrepreneurial Learning from Serial Crowdfunding Campaigns for Public Benefit

Crowdfunding provides an alternative financing solution for social entrepreneurship for public benefit, and a platform for social entrepreneurs to garner community support. However, crowdfunding campaigns often fail to meet their targets. This prompts us to ask a pertinent question: how do serial social entrepreneurs learn from their prior crowdfunding experience? This project proposes a two-stage mixed methods study to address this question. First, we collect secondary, quantitative data on crowdfunding campaigns for public benefit on Kickstarter to examine to what extent serial social entrepreneurs learn from their prior crowdfunding experience to improve subsequent fundraising performance. Second, we collect primary, qualitative interview data from 20 participants who have taken part in Stage One, to study what and how serial social entrepreneurs learn from their prior crowdfunding campaigns. Our project findings will uncover the underlying process of entrepreneurial learning in crowdfunding campaigns and provide practical solutions for social entrepreneurs and crowdfunding policymakers. Principal investigator: Dr Xiangming Tao; Co-investigator: Professor Catherine Wang

People

	Name	Telephone	Email	Office
	Professor Catherine Wang Strategy and Entrepreneurship/Professor T: +44 (0)1895 268952 E: catherine.wang@brunel.ac.uk	+44 (0)1895 268952	catherine.wang@brunel.ac.uk	Eastern Gateway 208a