Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Nahar, S., Li, RY. and Moral, I. (2025) 'Blockchain Adoption in Emerging Markets: The Role of Institutional Pressures, Cultural Acceptance, and Resource Slack in Driving Innovation'.Innovation & Product Development Management Conference. Porto, Portugal. [unpublished]
Veiga, J., Sousa, C., Li, RY. and Lopez, V. (2025) 'Exploring the Impact of Breadth and Depth of Open Innovation Sources on Radical Innovation: The Moderating Role of External Management in Product and Process Innovation'.Innovation & Product Development Management Conference. Porto, Portugal. [unpublished]
Ji, Y., Li, R., Yao, N., Tian, K. and Li, RY. (2024) 'How do Regulatory Constraints Impact on Firm Innovation?'.Academy of Management. Chicago, USA. Academy of Management. ISSN: 0065-0668
Li, RY., Sousa, CMP., He, X. and Hu, Y. (2022) 'Spinning straw into gold: Innovation recycling, innovation sourcing modes, and innovation ability in Sub-Saharan Africa'. Journal of Product Innovation Management, 39 (5). pp. 583 - 603. ISSN: 0737-6782
Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y., Sakka, G. and et al. (2022) 'How can emerging-market SMEs domestically benefit from their performance in developed countries? Empirical evidence from China'. Journal of Business Research, 142. pp. 200 - 210. ISSN: 0148-2963
Li, RY., Yan, KJ., Yao, N., Tian, K., Xia, S., Yang, X-H. and et al. (2021) 'Abandoning innovation projects, filing patent applications and receiving foreign direct investment in R&D'. Technovation, 114. pp. 1 - 12. ISSN: 0166-4972
Yang, X., Yan, J., Tian, K., Yu, Z., Li, RY. and Xia, S. (2021) 'Centralization or decentralization? the impact of different distributions of authority on China's environmental regulation'. Technological Forecasting and Social Change, 173. pp. 1 - 10. ISSN: 0040-1625
Sousa, CMP., Li, RY. and He, X. (2020) 'The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations'. Journal of International Marketing, 28 (4). pp. 1 - 20. ISSN: 1069-031X
Sousa, C., Li, RY. and He, X. (2017) 'Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective.', in Leonidou, LC., Katsikeas, CS., Samiee, S. and Aykol, B. (eds.) Advances in Global Marketing A Research Anthology. Cham, Switzerland : Springer, Cham. pp. 169 - 186. ISBN 10: 3-319-61385-5. ISBN 13: 978-3-319-61384-0.