Dr Asieh Hosseini Tabaghdehi
Senior Lecturer in Strategy & Business Economy

Membership and affiliation

• Fellow member of the Higher Education Academy
• Associat Practitioner of the Social Value International
• Selected Member of the Energy Institute UK
• Member of the UK Research Institute (UKRI), Economic and Social Research Council (ESRC) Review College
• Member of the British Academy of Management Review College 
• Co-Chair of the Practice and Impact Special Interest Group (SIG) at the Institute for Small Business and Entrepreneurship (ISBE)
• Editorial Review board of the International Journal of Applied Management Theory and Research, and Journal of Organisational Studies and Innovation
• Committee Member of the Social Innovation Movement (SIM, NGO) 
• Associate Member of the All-Party Parliamentary Group on AI (APPG AI)
• Member of the Strategic Board, Brunel Centre for AI: Social and Digital innovation
• Member at Brunel Business School Employability Committee

Media interests

Dr Asieh Tabaghdehi is a well-recognised in the field of digital economics, with a particular focus on digital transformation, socio-economic restructuring, and the integration of emerging technologies. She has developed an international reputation for her work on the ethical adoption of AI, digital market dynamics, and fair competition within the digital platform economy. Her research has been widely cited in academic, practitioner, and policy outputs. Asieh has actively contributed to policy development in her field, with her work referenced in various government and organizational reports. She has also been featured in numerous national and international media outlets for her expertise and insights into the evolving digital landscape. 

Contribution to Policy Briefing, Business Panel, Roundtable Discussion, Blogs:

• • Blog: "Contesting Fake News in Digital Society: Safeguarding Election Integrity and Protecting Democratic Principles" published on TechUK Blog, 1st November 2024.
  • Oral Evidence Provided: ‘Connected tech: smart or sinister’, House of Commons, Westminster, UK, Nov. 2022. 
  • Evidence Submitted: DCMS committee, ‘Connected tech: smart or sinister’, Westminster, UK, June 2022. 
  • Policy Recommendation Report: Submitted to APPG AI Evidence Meeting, 'Social and Digital Innovation', UK, March 2022.
  • Co-designed Module: ‘Digital Adoption’ for the Help to Grow Management programme, Small Business Ministry, Department for Business, Energy &Industrial Strategy (BEIS), UK, Aug. 2022. 
  • Digital Economy Advisor: "Collaborative Transformation in Smart City Development" Project, Sarawak Council in collaboration with Curtin University, Malaysia, August 2022.
  • Principal Advisor: "Designing Innovative Research Methodologies for Impactful Outcomes" Thought Leadership Workshop, Curtin University, Malaysia, August 2022.
  • Academic Reviewer: Sarawak Social Enterprise Blueprint, Malaysia, April 2022.
  • Research Lead: Help to Grow Management Programme, Brunel Business School, April 2022–2024.
  • Podcast Lead: Digital Footprint Campaign, Brunel Hive, Brunel University London, UK, April 2022.
  • Blog: "Grow Your Business Through Social Value Creation" at '24 Growth Ideas for SME Entrepreneurs' Blog, Expert Tips blog (cfocentre.com), June 2022.
  • Blog: “Smarter data for better decision” at ‘22 Tactics and Strategies for Scaling your Businesses’ Blog, The Scale-up Experts blog (cfocentre.com), April 2022. 
  • International Panelist: “Do you Have any Privacy Online” Workshop, New York City University, USA , March 2022. 

Impactful Research Contributions to the World Health Organisation (WHO) Post COVID-19 Database:

• Hosseini Tabaghdehi, SA. (2022) 'COVID-19 and Digital Economy: The Journey Towards a Digital Transformation in New Normal: How to Prepare for the Future', in Baltagi, BH., Moscone, F. and Tosetti, E. (eds.) The Economics of COVID-19. Bingley : Emerald Publishing Limited. , 296. pp. 95 - 104. ISBN 10: 1-80071-693-1. ISBN 13: 978-1-80071-694-0. Search | WHO COVID-19 Research Database (bvsalud.org)
• Foroudi, P., Tabaghdehi, S. A. H., & Marvi, R. (2021). The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management, 92, 102717. Search | WHO COVID-19 Research Database (bvsalud.org)

Recent Invited Talks and Conference presentations:

• "Humanity: Shaping the Future of Work and Society with Ethical AI", Unite and Ignite Webinar Series, Athen, Greece, Nov. 2024. 
• “AI and Opportunity and Challenges for the Future of Work”, Professional Development Workshop, British Academy of Management, Nottingham Trent University, 2024. 
• "Lessons from Failures: What to Avoid when Implementing AI in Customer Service" Industry Conference by Boomerang PBO, "You and AI," Nov. 2023.
•  "How Can New-Technologies Contribute to Quality and Well-Being in Healthcare Management", Athens University of Economics & Business, Feb. 2023.  
•  “The role of impactful Artificial Intelligence for societal benefit”, Professional Development Workshop, British Academy of Management, University of Sussex UK, Sep. 2023.  
• “The Impact of AI-Embedded shopping experience on consumer’s decision-making and repurchasing behaviour”, British Academy of Management, University of Sussex UK, 2023. 
• “Social value as a growth process for small business competitiveness", British Academy of Management, University of Sussex UK, 2023.  
• “Digital Ethics and Inclusive Digital Society” at ‘International Conference of Digital Ethics in Digital Business Transformation: The Way Forward’, International panellist, Arab Open University, Dec. 2022.  
• “Scale up or you are out! What does scale up mean in a small business journey”, NACRA Case-Study Conference, Niagara, Canada, 2022 .  
•  “Web Watches and Remembers Everything: The ethical implications of employee and customer digital footprints in SMEs performance", British Academy of Management, Manchester Business School, 2022.  
• “Ethics for AI”, Professional Development Workshop, British Academy of Management, Manchester Business School, UK , Sep. 2022 . 
• “Smart Retailing and the Challenges of the AI Ethics: A Systematic Literature Review”, British Academy of Management, Manchester Business School, UK, Sep. 2022.  
•  “Artificial Intelligence and digital ethics in the age of technological disruption”, Academy of Management Review- Idea Development Workshop, Sep. 2021.  
•  “The role of Shareholders in Firm Value in the Alternative Investment Market”, MB Academy conference, Barcelona, 2018. 
•  “Energy Price Uncertainty and Market Collusion: Disequilibrium Regime Switching Model”, International Academic Conference on Economics, Finance and Energy at Centre of Banking and Finance, London, UK, 2016.
•  “Cointegration, Exogeneity and Isolating Long-run Price behavior”,  XVI Applied Economics Meeting at the University of Granada, Spain, 2013. 
•  “Cointegration and US Regional Gasoline Prices: Testing market efficiency from the stationarity of price proportions”, Micro-econometrics and Public Policy Conference at the National University of Ireland, Galway, 2012. 

Recognition:

• Semi-finalist: Research Impact Award at Brunel University London, 2023
• Staff Award: Exceptional in Collegiality and Supportive to Colleagues at Brunel University London, 2022
• Exceptional Performance at Regents University London, 2018-19
• Staff Award in Teaching, Learning and Assessment at Regents University London, 2016 
• Best Lecturer Award at London Brunel International College, 2014 
• Best Lecturer Award at London Brunel International College, 2013