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Dr Busayawan Lam
Head of Brunel Design School / Reader

Summary

Dr Busayawan Lam is a Reader and Head of Brunel Design School. She specialises in the areas of New Product Development (NPD) process, Innovation Strategy and Management, and Design Strategy.

She was trained in Industrial Design at Chulalongkorn University, Thailand, and practiced as a product designer in a small-and-medium-sized exporter company in Thailand. She later obtained MSc Industrial Design at University of Salford and PhD Design Research at Brunel University London. She worked as a researcher at the National Metal and Materials Technology Centre (MTEC) Thailand. She has many years of experience studying user requirements, ascertaining design trends and recommending strategic design directions for a variety of organisations ranging from a domestic general hospital equipment producer to a global electronics company. Her current research interests include co-design, community-led design and social innovation. 

Qualifications

Senior Fellow (SFHEA)

Responsibility

  • Head of Brunel Design School
  • Recognised Programme Developer (RPD)
  • Leaders of 4 postgraduate blocks (DM5555, DM5562, DM5601 and DX5601)
  • Members of College Management Board
  • Academic Lead of Design Factory London

Newest selected publications

Kwon, H., Choi, Y., Zhao, X., Min, H., Wang, W., Garaj, V. and et al. (2024) 'How immersive and interactive technologies affect the user experience and cultural exchange in the museum and gallery sector'. International Journal of the Inclusive Museum (IJIM), 18 (1). pp. 1 - 26. ISSN: 1835-2014

Journal article | Open Access Link

Fayyad, N., Lam, B., Evans, R. and Choi, Y. (2024) 'Workplace wellbeing and interior design: A systematic literature review'.DRS2024. Boston, MA, USA. 24 - 28 June. Design Research Society. pp. 1 - 21. ISSN: 2398-3132

Conference paper | Open Access Link

Bejrananda, M., Lam, B. and Choi, Y. (2023) 'Value Co-creation for Strategic Development in Public Service: A Study of the OTOP Programme in Thailand'.10th IASDR Congress (IASDR 2023). Milan, Italy.

Conference paper | Open Access Link

Kwon, H., Choi, Y., Hua, M., Garaj, V., Lam, B., Wang, W. and et al. (2023) 'Understanding audiences for immersive and interactive museum and gallery experiences and cultural exchanges'.ICED23 - 24th International Conference on Engineering Design. Bordeaux, France. 19 - 28 July. Cambridge University Press (CUP). pp. 3691 - 3700.

Conference paper | Open Access Link

Kwon, H., Choi, Y. and Lam, B. (2022) 'A Comparison of design interventions in social enterprise ecosystems in the UK and South Korea'. Archives of Design Research, 0 (submitted). ISSN: 1226-8046

Journal article | Open Access Link
More publications(67)

Brunel University London
Kingston Lane
Uxbridge
Middlesex UB8 3PH

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