Dr Gurdeep Kohli
Senior Lecturer in Marketing
Eastern Gateway 103a
- Email: gurdeep.kohli@brunel.ac.uk
- Tel: +44 (0)1895 268728
Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172 Open Access Link
Kohli, GS., Melewar, TC. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X