Heller, M., Kohli, G. and Kondo, K. (2024) '‘The very latest, modom’: The British Commercial Gas Association, the Gas Light and Coke Company and content marketing in interwar Britain'. Business History, 0 (ahead of print). pp. 1 - 25. ISSN: 0007-6791 Open Access Link

Heller, M. and Kohli, G. (2023) 'The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain'.Conference on Historical Analysis and Research in Marketing. Duke University, North Carolina. 26 - 4 June. Proceedings of the Conference on Historical Analysis and Research in Marketing (PCHARM). pp. 1 - 5.Open Access Link

Kohli, G., Alwi, S. and Yen, D. (2022) 'The rise of Iconic Film Brands: Antecedents and Consequences'.Academy of Marketing. University of Huddersfield. [unpublished]

Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172 Open Access Link

Kohli, G., Yen, D. and Alwi, S. (2016) 'Film or film brand? Exploring consumers’ perspective of films as brands and implications for strategic brand management within the film industry'.European Marketing Academy Conference (EMAC). University of Oslo (Norway). [unpublished]

Yen, D., Alwi, S. and Kohli, G. (2015) 'How, when and why do films become brands?'.European Marketing Academy Conference. Belgium. 29 - 29 May.

Kohli, GS., Melewar, TC. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X

Kohli, G., Melewar, TC. and Yen, D. (2013) 'Investigating the strategic significance of brand love in the context of cinema-based film branding: literature review and conceptual framework'.Academy of Marketing. University of South Wales. [unpublished]