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Dr Jungmin Jang
Senior Lecturer in Marketing

Eastern Gateway 109

Kairat, K., Lee, SJ. and Jang, JM. (2024) 'The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan'. Journal of Marketing for Higher Education, 0 (ahead of print). pp. 1 - 21. ISSN: 0884-1241 Open Access Link

Journal article

Jang, JM. (2024) 'The interplay of information order and locus of attention on the truth effect in healthy food advertisements'. Psychology & Marketing, 41 (1). pp. 16 - 26. ISSN: 0742-6046 Open Access Link

Journal article

Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) 'Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales'. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963 Open Access Link

Journal article

Kim, H. and Jang, JM. (2022) 'Disadvantages of red: The color congruence effect in comparative price advertising'. Frontiers in Psychology, 13. pp. 1 - 11. ISSN: 1664-1078 Open Access Link

Journal article

Jang, JM. and Kim, H. (2022) 'Diverging influences of usability in online authentication system: the role of culture (US vs Korea)'. International Journal of Bank Marketing, 40 (2). pp. 384 - 400. ISSN: 0265-2323 Open Access Link

Journal article

Jang, JM. (2021) 'Spatial Distance Effect in Shaping Perceived Similarity of Products in the Online Store'. Journal of Distribution Science, 19 (2). pp. 53 - 64. ISSN: 1738-3110 Open Access Link

Journal article

Park, EY. and Jang, JM. (2019) 'The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product'. Asia Pacific Journal of Marketing and Logistics, 32 (8). pp. 1651 - 1674. ISSN: 1355-5855

Journal article

Jang, JM. and Park, EY. (2019) 'Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising'. International Journal of Advertising, 39 (7). pp. 1059 - 1085. ISSN: 0265-0487

Journal article

Jang, JM. and Shin, S. (2019) 'Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea'. Journal of Advertising, 48 (5). pp. 457 - 472. ISSN: 0091-3367

Journal article

Kim, HJ. and Jang, JM. (2018) 'The easier the better: How processing fluency influences self-efficacy and behavioral intention in pro-social campaign advertising'. Sustainability (Switzerland), 10 (12). pp. 4777 - 4777.

Journal article

Jang, JM. and Yoon, SO. (2016) 'The effect of attribute-based and alternative-based processing on consumer choice in context'. Marketing Letters, 27 (3). pp. 511 - 524. ISSN: 0923-0645

Journal article

Jang, Jung Min. and 이은영. (2016) 'The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response'. Journal of Distribution Science, 14 (3). pp. 45 - 54. ISSN: 1738-3110

Journal article

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