Dr Jungmin Jang
Senior Lecturer in Marketing
Eastern Gateway 109
- Email: jungmin.jang@brunel.ac.uk
- Tel: +44 (0)1895 267794
Summary
Dr. Jungmin Jang is currently a Senior Lecturer of Marketing at Brunel Business School and a member of the Marketing and Corporate Brand Management Research Group (MCBM). Prior to joining Brunel, Dr. Jang worked as an Assistant Professor in Marketing at KIMEP University, Almaty, Kazakhstan.
Qualifications
- Ph.D. in Marketing, Korea University Business School, Republic of Korea
- MSc in Marketing, Korea University Business School, Republic of Korea
- BSc in Chemical Engineering, Yonsei University, Republic of Korea
Responsibility
- Academic Leadership Role: Serving as the Academic Appeals Officer.
- Teaching Responsibilities:
- MG1605: Principles and Practices of Marketing (Module Leader, Level 4)
- MG3123: Issues and Controversies in Marketing (Final Year Project, Level 6)
- MG5561: International Marketing (Level 7)
Newest selected publications
Kairat, K., Lee, SJ. and Jang, JM. (2024) 'The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan'. Journal of Marketing for Higher Education, 0 (ahead of print). pp. 1 - 21. ISSN: 0884-1241 Open Access Link
Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) 'Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales'. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963 Open Access Link
Jang, JM. (2023) 'The interplay of information order and locus of attention on the truth effect in healthy food advertisements'. Psychology & Marketing, 41 (1). pp. 16 - 26. ISSN: 0742-6046 Open Access Link
Kim, H. and Jang, JM. (2022) 'Disadvantages of red: The color congruence effect in comparative price advertising'. Frontiers in Psychology, 13. pp. 1 - 11. ISSN: 1664-1078 Open Access Link
Jang, JM. and Kim, H. (2022) 'Diverging influences of usability in online authentication system: the role of culture (US vs Korea)'. International Journal of Bank Marketing, 40 (2). pp. 384 - 400. ISSN: 0265-2323 Open Access Link