Dr Lalnunpuia Samuel
Lecturer in Marketing

Summary

Dr Lalnunpuia Samuel is a Lecturer in Marketing at Brunel Business School. Prior to joining Brunel, Dr Samuel was Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Brunel Business School. 

He gained a BSc (with placement) Marketing,  MSc Marketing and PhD in Management from Brunel University of London. Dr Samuel is also the recipient of the Dean's Prize for Innovation and Impact Award for his PhD thesis in 2023.

An important setting for his research are within the areas of consumer trust in relation to technological/artificial intelligence adoption and their impact on organisation strategy/policy , digital consumer culture, acculturation, human values to behaviour dynamics and political identity amongst the ethnic/immigrant communities.  His research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Samuel has published his research in journals such as Journal of World Business and International Journal of Information Management. He is currently working on a number of working papers focusing on AJG 4*, 4 and 3 journals and is an active ad hoc reviewer for a number of peer reviewed journals (AJG lists). 

Dr Samuel is currently working on developing industry collaboration/partnership within the healthcare sector in London. He is also serving as the CIM Accreditation Lead for Brunel Business School. In addition, Dr Samuel supervise MSc dissertations and PGR research (as research development advisor).

Qualifications

PhD in Management - Brunel University of London

MSc Marketing and BSc Business and Management (Marketing) with Placement Year - Brunel University of London

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) (Level 7) (Semester 2)
• MG 3038 (International Marketing) (Level 6) (Semester 2)
• MG 2611 (Services Marketing) (Level 5) (Semester 1)

Seminar Leader for the following modules: 

• MG3617 (Tech, Robots and AI in Marketing) (Level 6) (Semester 2)

I will also co-teach MG5547 (Marketing Communications- Level 7) in Semester 1. 

Office Hours (Semester 1):

Please email me at least 48 hours in advance to schedule office hours consultation.

• Wednesday: 14:00-15:00 (Online via Teams)
• Friday: 12:00-13:00 (Face to face -on campus)