Skip to Content
Skip to main content

Research area(s)

My research focuses on frugal innovation and reverse innovation. In an era of globalisation, technological advancements, and socioeconomic inequities, being creative and innovative is critical to tackling current issues and promoting long-term development in any country. In both business and the public sector, innovation can be crucial for promoting economic growth and prosperity, cutting costs, and enhancing services.

Research Interests

Frugal Innovation, Reverse Innovation, Organisational Culture, Employee Satisfaction, Organisational Performance

Brunel University London
Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

Directions to the campus

Brunel.ac.uk uses cookies to make our site better for you. By clicking on or navigating this site, you accept our use of cookies in accordance with our cookie policy.

Close this message