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Summary

Zakaria is a Doctoral Researcher studying the Development of Design Frameworks with A.I. Applications, particularly performance development and tactical management within Football, as well as in-game analysis using Decision-Theoretic Frameworks and Models. His research focus includes the development of performance and team management, minimisation of risk, optimisation of human judgement using ML (Machine Learning) and DL (Deep Learning), development using Dashboard Development and Design, and the psychological impacts of these decisions made by AI within the game.

As a former MSc. student at Brunel in Digital Design and Branding, he has incorporated his postgraduate degree in Digital Design and Branding into his Ph.D. studies in the hope to develop and combination into the advancement of Design Frameworks within A.I., Design, and Business Applications respectively. With a previous undergraduate degree in Management and Digital Media, Zakaria is currently working towards his thesis with previous research in design, developmental technologies, multimedia and branding strategies.

He is currently working under the supervision of Dr. Timothy Minton and Dr. Eujin Pei.

His Research Development Advisor is Dr Nadarajah Manivannan.

Being the first in his family to attend University and gain degrees at both undergraduate and postgraduate level, Zakaria aims for a career in further Academia after completing his doctoral degree.

  • MSc. in Digital Design and Branding Strategies
  • BSc.(Hons) in Business Management and Digital Media
  • Higher National Diploma in Information Technologies

Brunel University London
Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

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