Dr Ali El Samra
Lecturer in Digital Innovation
Eastern Gateway 211
- Email: ali.elsamra@brunel.ac.uk
- Tel: +44 (0)1895 267160
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Ali is a Lecturer in Digital Innovation and the MBA Deputy Director at Brunel University London. With a PhD in Management and an MBA, Ali specializes in teaching undergraduate and postgraduate students in areas such as digital transformation and innovation management. His research focuses on the intersection of technology and business strategy, with a strong emphasis on driving innovation and managing organizational change in the digital age. A dedicated scholar, Ali has published in highly ranked academic journals, contributing to the advancement of knowledge in digital innovation and related fields. Ali is also an experienced Business Consultant, having worked at big corporates in Dubai before pursuing his PhD. His research interests include: digital innovation, digital transformation, artificial intelligence, social media, and Big Data.
Newest selected publications
El Samra, A., James, A. and Malik, K. (2023) 'Disrupt through digital: a study on the challenges faced when digitalizing R&D'. R and D Management, 0 (ahead of print). pp. 1 - 11. ISSN: 0033-6807 Open Access Link
El Samra, A., Shahgholian, A. and Mehandjiev, N. (2022) 'Linking Coping Emotions to IT Events: A Conceptual Framework'.Americas Conference on Information Systems. Minneapolis. 1 28th Americas Conference on Information Systems, AMCIS 2022.
El Samra, A. (2021) 'The Factors Impacting the Evolved Role of R&D as a Gatekeeper in the Open Innovation Process'.R&D Management Conference. Glasgow, UK. 7 - 8 July. Proceedings of the R&D Management Conference. pp. 1 - 11.Open Access Link
El Samra, A., Anastasakis, L., Albores, P. and Uren, V. (2019) 'Big Data Big Impact: How Firms are Using Social Media for Innovation and Better Performance'.International Conference on Advances in Business, Management and Law (ICABML). Dubai. 31 - 25 November. University of Dubai. pp. 32 - 42.Open Access Link