Dr Awele Achi
Lecturer in Strategy and Management
Eastern Gateway 202
- Email: awele.achi@brunel.ac.uk
- Tel: +44 (0)1895 265868
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
I am a Lecturer in Strategy and Management within the Strategy and Entrepreneurship group at Brunel Business School. Before joining Brunel, I held academic positions at universities in UK and overseas including Coventry University, The Open University, UK and Lagos Business School, Nigeria. My research focus are in the areas of (social) innovation, entrepreneurship, and marketing strategy. Prior to entering academia, I worked in the industry in Nigeria, in the areas of marketing, non-profit and strategy consulting.
Qualifications
BSc (Hons), MSc, PhD
Responsibility
In addition to teaching and research, I supervise postgraduate students and researchers.
I am currently the BBS L5 Student Liaison.
Newest selected publications
Peter, FO., Achi, A., Onyemefu, C., Akintimehin, OO., Ononye, U. and Peter, AO. (2024) 'The Interplay Between Social Entrepreneurial Knowledge, Prosocial Motivation, Perceived Access to Finance and Social Entrepreneurial Intention'. Journal of Social Entrepreneurship, 0 (ahead of print). pp. 1 - 25. ISSN: 1942-0676 Open Access Link
Ocran, AV., Adeola, O., Achi, A. and Hinson, RE. (2024) 'International students as tourists: exploring impressions of Ghana's destination image'. European Journal of International Management, 24 (1). pp. 123 - 152. ISSN: 1751-6757 Open Access Link
Achi, A. (2024) 'Directors’ exposure and social enterprise performance: does entrepreneurial mindset and financial resource availability matter?'. International Journal of Entrepreneurial Behavior & Research, 0 (ahead of print). pp. 1 - 25. ISSN: 1355-2554 Open Access Link
Achi, A., Adeola, O. and Achi, FC. (2021) 'CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility'. Journal of Business Research, 139 (February 2022). pp. 771 - 781. ISSN: 0148-2963 Open Access Link
Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.