Dr Awele Achi
Lecturer in Strategy and Management

Research Interests

My research engages with issues situated at the intersection of strategy, innovation & entrepreneurship. I am interested in research that explores (social) innovation, entrepreneurship, strategic capabilities, sustainability, and marketing strategy. Additionally, my research uses or combines a variety of quantitative and/or qualitative techniques to address research questions and add richer details to my research conclusions. Currently, my research explores the processes, antecedents, and consequences of innovation and entrepreneurial behaviours in emerging markets SMEs and beyond.

Moreover, I welcome inquiries from prospective collaborators on research projects that has synergies with my own research interests.