Dr Dongmei Zha
Lecturer in Marketing
Eastern Gateway 103a
- Email: dongmei.zha@brunel.ac.uk
- Tel: +44 (0)1895 268496
Summary
I am a lecturer (PhD, MBA, FHEA) in Marketing at Brunel Business School. Prior to joining Brunel, I had 8 years of working experience in marketing positions in different industries.
My research focuses on experiential marketing, sensory branding and consumer psychology, and has been published in leading journals such as the International Journal of Management Reviews, and Journal of Business Research so on.
I am a member of the Editorial Advisory Board - Qualitative Market Research: An International Journal and serve as reviewer for many journals.
Qualifications
PhD Business Management, Middlesex Business School, UK
MBA International Marketing, Coventry Business School, UK (Honours)
Responsibility
Teaching activities:
- MG2048 Marketing Communications (Level 5)
- MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6)
- MG2096 Consumer Behaviour (Level 5)
- MG3038 International Marketing (Level 6)
Newest selected publications
Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link
Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link