Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link

Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752 Open Access Link

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) 'Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences'. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752 Open Access Link

Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Making sense of sensory brand experience: Constructing an integrative framework for future research'. International Journal of Management Reviews, 24 (1). pp. 130 - 167. ISSN: 1460-8545 Open Access Link

Zha, D., Melewar, TC., Foroudi, P. and Jin, Z. (2020) 'An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction'. International Journal of Management Reviews, 22 (3). pp. 287 - 317. ISSN: 1460-8545