Professor Dorothy Yen
Professor in Marketing

Membership and affiliation

• I am leading on the Happy to Chat project, which promotes micro conversations in communities and socities. Together, we make social connections easier. 

• I also work on promoting Wales's destination branding. Wales should rebrand as ‘the land of dragons and legends’ to increase tourism (theconversation.com).  I gave advice to the Parliament Select Committee about how to position Wales as a global tourism destiantion and work with different groups of stakeholders in promoting Wales as the Land of Dragons and Legends.  

Media interests

#Communications #SocialInclusion #CommunityBuilding #KindnessinEducation #DestinationBranding #COVID-19 #Migrants #EmpoweringCommunity #AgeingConsumer #MatureConsumer