Professor Dorothy Yen
Professor in Marketing

Teaching

Dorothy applies an interactive learning and teaching approach during her lectures and seminars to better engage students with the knowledge. Using team-based learning and promotes practice-leading, she encourages students to discuss their ideas and examples with her as well as with their peers so that together they can co-create a positive learning experience.

Dorothy teaches Principles of Marketing to MBA students.

In this module, MBA students have the opportunity to work with real case studies, developing and presenting a marketing plan to the selected organisation or business of their choice. They will be able to exchange ideas, give suggetsions and receive feedback from the owner of the organisation or business.