Dr Nick Yip
Senior Lecturer in Marketing and Operations

Rossi, F., De Silva, M., Pavone, P., Rosli, A. and Yip, NKT. (2024) 'Proximity and impact of university-industry collaborations. A topic detection analysis of impact reports'. Technological Forecasting and Social Change, 205. pp. 1 - 23. ISSN: 0040-1625 Open Access Link

Lin, WL., Yang, Y., Leow, NXC., Lim, WM., Khee, PC. and Yip, N. (2024) 'Trends in the dynamic evolution of blockchain and circular economy: A literature review and bibliometric analysis'. Business Strategy and the Environment. ISSN: 0964-4733

Hoque, MT., Nath, P., Ahammad, MF., Tzokas, N. and Yip, N. (2022) 'Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance'. Journal of Business Research, 144. pp. 1007 - 1023. ISSN: 0148-2963

Lin, WL., Ho, JA., Sambasivan, M., Yip, N. and Mohamed, AB. (2021) 'Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity'. Technological Forecasting and Social Change, 171. pp. 120946 - 120946. ISSN: 0040-1625

De Silva, M., Rossi, F., Yip, NKT. and Rosli, A. (2020) 'Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports'. Technological Forecasting and Social Change, 163 (Feb 2021). pp. 1 - 14. ISSN: 0040-1625 Open Access Link