Rossi, F., De Silva, M., Pavone, P., Rosli, A. and Yip, NKT. (2024) 'Proximity and impact of university-industry collaborations. A topic detection analysis of impact reports'. Technological Forecasting and Social Change, 205. pp. 1 - 23. ISSN: 0040-1625 Open Access Link

Lin, WL., Yang, Y., Leow, NXC., Lim, WM., Khee, PC. and Yip, N. (2024) 'Trends in the dynamic evolution of blockchain and circular economy: A literature review and bibliometric analysis'. Business Strategy and the Environment. ISSN: 0964-4733

Hoque, MT., Nath, P., Ahammad, MF., Tzokas, N. and Yip, N. (2022) 'Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance'. Journal of Business Research, 144. pp. 1007 - 1023. ISSN: 0148-2963

Lin, WL., Ho, JA., Sambasivan, M., Yip, N. and Mohamed, AB. (2021) 'Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity'. Technological Forecasting and Social Change, 171. pp. 120946 - 120946. ISSN: 0040-1625

De Silva, M., Rossi, F., Yip, NKT. and Rosli, A. (2020) 'Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports'. Technological Forecasting and Social Change, 163 (Feb 2021). pp. 1 - 14. ISSN: 0040-1625 Open Access Link

Lin, WL., Yip, N., Ho, JA. and Sambasivan, M. (2020) 'The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective'. Industrial Marketing Management, 89. pp. 61 - 71. ISSN: 0019-8501

Lin, WL., Mohamed, AB., Sambasivan, M. and Yip, N. (2020) 'Effect of green innovation strategy on firm-idiosyncratic risk: A competitive action perspective'. Business Strategy and the Environment, 29 (3). pp. 886 - 901. ISSN: 0964-4733

Lin, WL., Cheah, JH., Azali, M., Ho, JA. and Yip, N. (2019) 'Does firm size matter? Evidence on the impact of the green innovation strategy on corporate financial performance in the automotive sector'. Journal of Cleaner Production, 229. pp. 974 - 988. ISSN: 0959-6526

Hamid, FS. and Yip, N. (2019) 'Comparing service quality in public vs private distance education institutions: Evidence based on Malaysia'. Turkish Online Journal of Distance Education, 20 (1). pp. 17 - 34. ISSN: 1302-6488

Lacka, E. and Yip, NKT. (2018) 'Revealing the effect of acculturation process on e-commerce acceptance: The case of intra-European acculturation'. Industrial Management and Data Systems, 118 (6). pp. 1251 - 1265. ISSN: 0263-5577

Rosli, A., de Silva, M., Rossi, F. and Yip, N. (2018) 'The long-term impact of engaged scholarship: How do SMEs capitalise on their engagement with academics to explore new opportunities?'. International Small Business Journal: Researching Entrepreneurship, 36 (4). pp. 400 - 428. ISSN: 0266-2426 Open Access Link

Lin, WL., Yip, N., Sambasivan, M. and Ho, JA. (2018) 'Corporate debt policy of Malaysian SMEs: Empirical evidence from firm dynamic panel data'. International Journal of Economics and Management, 12 (Special Issue 2). pp. 491 - 508. ISSN: 1823-836X

Rossi, F., Rosli, A. and Yip, N. (2017) 'Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships'. Journal of Business Research, 80. pp. 1 - 9. ISSN: 0148-2963 Open Access Link

Nudurupati, SS., Lascelles, D., Wright, G. and Yip, N. (2016) 'Eight challenges of servitisation for the configuration, measurement and management of organisations'. Journal of Service Theory and Practice, 26 (6). pp. 745 - 763. ISSN: 2055-6225

Lacka, E., Chan, HK. and Yip, N. (2014) 'E-commerce platform acceptance: Suppliers, retailers, and consumers'. Springer International Publishing. ISSN 13: 9783319061207

Ng, ICL., Ding, DX. and Yip, N. (2013) 'Outcome-based contracts as new business model: The role of partnership and value-driven relational assets'. Industrial Marketing Management, 42 (5). pp. 730 - 743. ISSN: 0019-8501

Chan, HK., Wang, X., White, GRT. and Yip, N. (2013) 'An extended fuzzy-AHP approach for the evaluation of green product designs'. IEEE Transactions on Engineering Management, 60 (2). pp. 327 - 339. ISSN: 0018-9391

Yip, NKT. (2012) 'Making qualitative decisions from quantitative cues: Understanding the customers' willingness to pay'. Journal of Revenue and Pricing Management, 11 (5). pp. 562 - 566. ISSN: 1476-6930

Ng, I. and Yip, NKT. (2011) 'Mechanism design in an integrated approach towards revenue management: The case of Empress Cruise Lines'. Service Industries Journal, 31 (3). pp. 469 - 482. ISSN: 0264-2069

Ng, ICL. and Yip, NKT. (2010) 'Theoretical foundations in the pricing of intermediating services: The case of payments via mobile phones'. Journal of Revenue and Pricing Management, 9 (3). pp. 217 - 227. ISSN: 1476-6930

Ng, ICL., Maull, R. and Yip, N. (2009) 'Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry'. European Management Journal, 27 (6). pp. 377 - 387. ISSN: 0263-2373