Balmer, JMT. (2024) 'Corporate Brand Architecture', in Podnar, K. (ed.) Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 142 - 147. ISBN 10: 1-80220-087-8. ISBN 13: 978-1-80220-086-7.

Balmer, JMT. (2024) 'Corporate Brand Communication', in Podnar, K. (ed.) Elgar Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 175 - 178. ISBN 10: 1-80220-086-X. ISBN 13: 978-1-80220-086-7.

Balmer, JMT. (2023) 'Digital Corporate Communication and Brand Communication', in Luoma-aho, V. and Badham, M. (eds.) Handbook of Digital Corporate Communication. Cheltenham : Edward Elgar. pp. 34 - 49. ISBN 10: 1-80220-196-3. ISBN 13: 978-1-80220-195-6.

Al-Amad, AHMJ. and Balmer, JMT. (2023) 'Augmented role identity saliency of CSR in corporate heritage organizations'. Journal of Business Research, 155 (Part A). pp. 113418 - 113418. ISSN: 0148-2963

Balmer, JMT. (2023) 'Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them?'. Journal of Brand Management, 30 (2). pp. 97 - 115. ISSN: 1350-231X

Balmer, JMT. (2023) 'Heraldry, mottos and corporate heritage discovery at the University of Strathclyde: a case of 'Useful Learning''. Journal of Brand Management, 30 (2). pp. 170 - 183. ISSN: 1350-231X

Balmer, JMT. (2021) 'Managerial corporate brand orientation: explication, significance, and antecedents'. Journal of Brand Management, 29 (1). pp. 1 - 12. ISSN: 1350-231X

Balmer, JMT. and Podnar, K. (2021) 'Corporate brand orientation: Identity, internal images, and corporate identification matters'. Journal of Business Research, 134. pp. 729 - 737. ISSN: 0148-2963

Podnar, K. and Balmer, JMT. (2021) 'Quo Vadis Corporate Marketing?'. Journal of Business Research, 134. pp. 642 - 646. ISSN: 0148-2963

Boukis, A., Punjaisri, K., Balmer, JMT., Kaminakis, K. and Papastathopolous, A. (2021) 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis'. Journal of Business Research, 131. pp. 673 - 685. ISSN: 0148-2963

Balmer, JMT., Lin, Z., Chen, W. and He, X. (2020) 'The role of corporate brand image for B2B relationships of logistics service providers in China'. Journal of Business Research, 117 (Sep 2020). pp. 850 - 861. ISSN: 0148-2963

Foroudi, MM., Balmer, JMT., Chen, W., Foroudi, P. and Patsala, P. (2019) 'Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory'. Journal of Business Research, 109 (March 2020). pp. 321 - 336. ISSN: 0148-2963

Balmer, JMT., Mahmoud, R. and Chen, W. (2019) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.'. Journal of Business Research, 116. pp. 628 - 641. ISSN: 0148-2963

Balmer, JMT. and Burghausen, M. (2018) 'Marketing, the past and corporate heritage'. Marketing Theory, 19 (2). pp. 217 - 227. ISSN: 1470-5931

Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (2018) 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media'. Information Technology and People, 31 (2). pp. 482 - 506. ISSN: 0959-3845

Balmer, JMT. (2018) 'Wally Olins 1930-2014'. Oxford Dictionary of National Biography, Oxford University Press, Oxford..

Balmer, JMT. (2017) 'Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship.'. European Journal of Marketing, 51 (9-10). pp. 1462 - 1471. ISSN: 0309-0566

Balmer, JMT. (2017) 'Strategic corporate brand alignment: perspectives from identity based views of corporate brands.'. European Journal of Marketing, 46 (7/8). pp. 1064 - 1092. ISSN: 0309-0566

Balmer, JMT. and Chen, W. (2017) 'Corporate heritage brands, augmented role identity and customer satisfaction'. European Journal of Marketing, 51 (9-10). pp. 1510 - 1521. ISSN: 0309-0566

Balmer, JMT. (2017) 'The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum'. European Journal of Marketing, 51 (9-10). pp. 1472 - 1502. ISSN: 0309-0566

Dey, BL., Balmer, JMT., Pandit, A., Saren, M. and Binsardi, B. (2017) 'A quadripartite approach to analysing young British South Asian adults’ dual cultural identity'. Journal of Marketing Management, 33 (9-10). pp. 789 - 816. ISSN: 0267-257X

Balmer, JMT. (2017) 'Foundations of Corporate Heritage'. London: Routledge. ISSN 13: 9781138833555

Balmer, JMT., Johansen, TS. and Nielsen, AE. (2016) 'Scrutinizing Stakeholder Thinking. Orthodoxy or Heterodoxy?'. International Studies of Management and Organization, 46 (4). pp. 205 - 215. ISSN: 1558-0911

Balmer, JMT. and Yen, DA. (2016) 'The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution'. Journal of Marketing Management, 33 (1-2). pp. 131 - 144. ISSN: 0267-257X

Balmer, JMT. and Chen, WF. (2016) 'Advances in Chinese Brand Management'. London: Palgrave Macmillan. ISSN 13: 978-1-352-00010-8

Balmer, JMT., Powell, S., Kernstock, J. and Brexendorf, T. (2016) 'Advances in Corporate Branding'. London: Palgrave MacMillan. ISSN 13: 978-1-352-00007-8

Balmer, JMT. and Wang, W-Y. (2016) 'Why Business School Managers are a Key Corporate Brand Stakeholder Group.'. International Studies of Management and Organization, 46 (4). pp. 247 - 255. ISSN: 0020-8825

Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness. The case of Tong Ren Tang and Chinese national identity.'. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421

Balmer, JMT. and Wang, W-Y. (2016) 'The Corporate Brand and Strategic Direction: Senior Business School Managers’ cognitions of Corporate Brand Building and Management'. Journal of Brand Management, 25 (3). pp. 223 - 238. ISSN: 1479-1803

Balmer, JMT., Abratt, R. and Kleyn, N. (2016) 'Corporate brands and corporate marketing: Emerging trends in the big five eco-system'. Journal of Brand Management, 23 (1). pp. 3 - 7. ISSN: 1350-231X

Santos, FP., Burghausen, M. and Balmer, JMT. (2016) 'Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands'. Journal of Brand Management, 23 (1). pp. 67 - 88. ISSN: 1479-1803

Gupta, S., Balmer, JMT. and Low, B. (2015) 'Brands in, from, and to emerging markets: the role of industrial relationships'. Industrial Marketing Management, 51. pp. 4 - 10. ISSN: 1873-2062

Balmer, JMT. and Burghausen, M. (2015) 'Corporate Heritage, Corporate Heritage Brands and Organisational Heritage'. Journal of Brand Management, 5 (june). pp. 361 - 363. ISSN: 1479-1803

Balmer, JMT. and Burghausen, M. (2015) 'Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory'. Journal of Brand Management, 22 (5). pp. 385 - 411. ISSN: 1350-231X

Balmer, JMT. and Burghausen, M. (2015) 'Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage'. Journal of Brand Management, 5 (5). pp. 364 - 384. ISSN: 1350-231X

Balmer, JMT. and Chen, W. (2015) 'Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂'. Journal of Brand Management, 22 (3). pp. 194 - 210. ISSN: 1479-1803

Balmer, JMT. and Chen, W. (2015) 'China’s brands, China’s brand development strategies and corporate brand communications in China'. Journal of Brand Management, 22 (3). pp. 175 - 193. ISSN: 1479-1803

Burghuasen, M. and Balmer, JMT. (2015) 'Corporate heritage identity stewardship: A corporate marketing perspective'. European Journal of Marketing, 49 (1-2). pp. 22 - 61. ISSN: 0309-0566

Burghausen, M. and Balmer, JMT. (2015) 'Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity'. Journal of Business Research, 67 (11). pp. 2311 - 2323. ISSN: 0148-2963

Balmer, JMT. (2014) 'Wally Olins (1930-2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent'. Journal of Brand Management, 21 (6). pp. 459 - 468. ISSN: 1350-231X

Burghausen, M. and Balmer, JMT. (2014) 'Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective'. Corporate Communications: an international journal, 19 (4). pp. 84 - 4. ISSN: 1758-6046

Balmer, JMT. (2014) 'Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)'. Corporate Communications: an international journal, 20 (1). pp. 4 - 10. ISSN: 1758-6046

Balmer, JMT. (2014) 'Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent'. Journal of Brand Management, 21 (5). pp. 459 - 468. ISSN: 1479-1803

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) 'Universities and export market orientation: An exploratory study of UK post-92 universities'. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503

Balmer, JMT., Illia, L. and Valle, AGD. (2013) 'Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century'. London: Routledge. ISSN 10: 0415662095 ISSN 13: 9780415662093

Balmer, JMT. (2013) 'Corporate brand orientation: What is it? What of it?'. Journal of Brand Management, 20 (9). pp. 723 - 741. ISSN: 1350-231X

Balmer, JMT. (2013) 'Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?'. Corporate Communications: an international journal, 18 (3). pp. 290 - 326. ISSN: 1356-3289

Hudson, T. and Balmer, JMT. (2013) 'Corporate heritage brands: Mead's theory of the past'. Corporate Communications: an international journal, 18 (3). pp. 347 - 361. ISSN: 1356-3289

He, H-W. and Balmer, JMT. (2013) 'A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective'. European Journal of Marketing, 47 (3/4). pp. 401 - 430. ISSN: 0309-0566

Balmer, JMT. (2013) 'Organizational marketing: Its nature and strategic significance?', in Balmer, JMT., Illia, L. and del Valle Brena, AG. (eds.) Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century. London : Routledge. pp. 1 - 20. ISBN 13: 978-0-415-66209-3.