Lü, K. (2024) 'Machines vs. Humans: The Evolving Role of Artificial Intelligence in Livestreaming E-commerce'. Journal of Business Research, 0 (accepted, in press). ISSN: 0148-2963

Yuan, H., Lü, K. and Ausaf, A. (2024) 'Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms'. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243 Open Access Link

Lü, K. (2024) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising, 0 (accepted, in press). ISSN: 0091-3367

Chen, C., Lü, K. and Zhang, D. (2024) 'The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective'. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963 Open Access Link

Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326

Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link

Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046 Open Access Link

Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link

Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174 Open Access Link

Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624 Open Access Link

Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928 Open Access Link

Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, 60. pp. 622 - 634. ISSN: 0747-5632 Open Access Link

Elwalda, A., Lü, K. and Ali, M. (2016) 'Perceived derived attributes of online customer reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632 Open Access Link

Zhou, L. and Lu, KJ. (2015) 'An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory'. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174 Open Access Link

Erbao Cao., Zhou, X. and Lu, KJ. (2014) 'Coordinating a Supply Chain under Demand and Cost Disruptions'. International Journal of Production Research, 53 (12). pp. 3735 - 3752. ISSN: 0020-7543 Open Access Link