Dr Pantea Foroudi
Reader in Marketing

Topics

Pantea's primary research focus was on consumer behaviour from a multidisciplinary perspective based on two main research streams (i) Artificial Intelligent (AI),  (ii)  branding, corporate brand design and identity, and (iii) sustainable development goals (SDGs), and She welcomes PhD applications related to these topics.

PhD projects for research students

• Preserving heritage in the digital age: Leveraging AI for cultural conservation, accessibility, and engagement
• AI-driven branding for sustainable development: Integrating health, consumer behaviour, and ethical AI practices in digital innovation
• Quantum Level Marketing Models: Rethinking Consumer Engagement and Brand Strategy in a Complex Market Landscape
• AI-driven branding for sustainable development: Shaping responsible consumer behaviour through digital Innovation and ethical practices
• AI-Driven Branding for Sustainable Development: Shaping Responsible Consumer Behaviour through Digital Innovation
• Reimagining museum experiences: The role of AI in interactive design, visitor engagement, and cultural preservation
• Building a sustainable digital economy: Leveraging AI to drive resource efficiency and eco-friendly consumer behaviour
• AI in Corporate Brand Design: Enhancing Visual Identity and Sensory Engagement to Influence Consumer Behaviour

Research supervision

Completed Students

Dr Marsha Price - Thesis title: The effect of service quality in the telecom industry in Belize

Dr Reza Marvi - Thesis title: Co-creation: Relationships from Identity, Experience, and Benevolence to Travelers’ Loyalty and Willingness to Purchase

Dr Dongmei Zha - Thesis title: Examining the impact of sensory brand experience on brand loyalty - considering the roles of customer satisfaction, brand attachment, customer lovemarks and employee empathy: A study of consumers’ perception in the context of a retail setting in China

Dr Manuchehr Naderi - Thesis title: A study of textual paralinguistic cues (TPL) in Persian language: a research in brand linguistics

Dr Alireza Nankali - Engagement and Brand relationships in B2B2C 

Dr Asieh Nezami - Service Oikos as a complex self-perpetuating system

Dr Amad Ali - Thesis title: Examining the influence of corporate identity on corporate reputation and non-financial Brand Performance: A study of employees’ perception in the context of a university setting in Pakistan 

Dr Akbar Sepahvand - Thesis title: Nation branding: A study of stakeholders’ perception

Dr Kaniz Batul - Thesis title: Connecting Us With the Technology - The Role of Near Field Communication (NFC) In Building Brand Equity; in the Context of a Developed City (London) and a Developing City (Dhaka)

Dr Mandeep Kaur - Thesis title: Investigation of challenges and drivers, in circular supply chain management and their contextual relationship: A stakeholder analysis for maximising sustainability in the food industry of the United Kingdom 

Dr Madawala M. D. Kalani H. Madawala - Thesis title: Examining the impact of entrepreneurial self-efficacy on firm performance: An exploratory sequential study of women entrepreneurs IN Sri Lanka 

Dr Asad Abbas Jaffari - Thesis title: Influence of employer branding on employer of choice and organisation performance: a study of service sector employees’ perception in Pakistan

Dr Yousef Alqayed - Thesis title: Value co-creation in B2B online brand communities: A study of managers’ perception in the context of a petrochemical industry setting in Qatar 

Dr Yuna Kan - Thesis title: The role of social media Wechat in promoting international high street fashion brands and its impacts on generation Y consumers in China 

Dr Suyash Khaneja - Thesis title: Exploring the effects of environmental design and its influence on well-being 

Dr Maria Jerez - Thesis title: Exploration of the Occupational Identity of waiters: Case Study of Michelin-Starred Restaurants in London

Dr Tuğra Nazlı Akarsu - Thesis title: Examining the influence of religiosity and consumer perceived value on brand sensuality, brand experience, consumer hedonism and repurchase intention: A study of consumers’ perception in the context of fashion retailing - A Turkey case. 

Dr Waleed Yousef - Thesis title: Examining of the influence of religious beliefs and brand love on brand loyalty, word of mouth, and purchase intention in the Islamic market: A study of consumers’ perception in the context of a retailing setting in the Saudi Arabia 

Dr Shahzeb Hussain - Thesis title: Understanding and examining celebrity trust, its dimensions and its impacts on other credibility constructs and on corporate image: A study from the perspective of consumers in the United Kingdom

Dr Elena Ageeva - Thesis title: Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer-company identification and loyalty: A study of consumers’ perception in the context of a financial setting in the United Kingdom and Russia

Current PhD students

Zekai Chen - The Shadow of Uncertain Purchase Outcome

Mohammad Riyad Jamal Almajali  - Factors affecting the intention to use of electronic auctions in Jordan

Sakina Lawati - Fact or fake? The search for truth in an infodemic of disinformation, misinformation

Nooshin Navazani - Collective consciousness

Lana Abdulla - AI in Health industry

Fehaid Al Hadidi - Stakeholders’ and international tourists' perceptions

Mehdi Rahmani - AI and Purchse intention

Masoumeh Jahangiri - What explains the elderly’s continuance intention to use wearable technology devices? The case of smartwatches and fitness trackers