Dr Pantea Foroudi
Reader in Marketing
Eastern Gateway 104g
- Email: pantea.foroudi@brunel.ac.uk
- Tel: +44 (0)1895 267929
Jaffari, AA., Foroudi, P., Palazzo, M. and Akbari, M. (2024) 'Enriching the concept of employer branding: investigating its impact in the service sector'. Employee Relations, 46 (7). pp. 1446 - 1482. ISSN: 0142-5455
Nazarian, A., Zaeri, E., Foroudi, P., Afrouzi, A. and Atkinson, P. (Accepted) 'To lead or not to lead? A cultural examination of leadership in independent hotels'. International Hospitality Review. ISSN: 2516-8142
Foroudi, P., Paydas Turan, C., Melewar, TC., Dennis, C. and Tzempelikos, N. (2024) 'Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors'. International Journal of Hospitality Management, 122. pp. 1 - 23. ISSN: 0278-4319 Open Access Link
Marvi, R., Foroudi, P. and Jerez Jerez, M. (2024) 'A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present'. Corporate Reputation Review, 0 (ahead of print). pp. 1 - 14. ISSN: 1363-3589 Open Access Link
Nazemi, A., Zamanfashami, PR., Foroudi, P., Haghighinasab, M., Seyyedamiri, N. and Zare Mehrjardy, M. (2024) 'Service Oikos as a complex self-perpetuating system: a bibliometric study of service ecosystems'. Journal of Strategy and Management, 0 (ahead of print). pp. 1 - 34. ISSN: 1755-425X Open Access Link
Foroudi, P., Marvi, R., Cuomo, MT. and D’Amato, A. (2024) 'Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions'. Regional Studies, 0 (ahead of print). pp. 1 - 16. ISSN: 0034-3404 Open Access Link
Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Entrepreneurial Innovation in the International Business of Tourism'. London: Routledge. ISSN 10: 1-003-36996-0 ISSN 13: 978-1-032-44013-2
Jerez-Jerez, MJ. and Foroudi, P. (2024) 'Introduction: Entrepreneurial innovation in the international business of tourism', in Jerez-Jerez, MJ. and Foroudi, P. (eds.) Entrepreneurial Innovation in the International Business of Tourism. London : Routledge. pp. 1 - 2. ISBN 10: 1-003-36996-0. ISBN 13: 978-1-032-44013-2.
Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) 'E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention'. Review of Managerial Science, 0 (ahead of print). ISSN: 1863-6683 Open Access Link
Rawool, V., Foroudi, P. and Palazzo, M. (2024) 'AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 33. ISSN: 1389-5753 Open Access Link
Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752 Open Access Link
Kaur, M., Palazzo, M. and Foroudi, P. (2024) 'Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability'. Qualitative Market Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1352-2752 Open Access Link
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel: A focus on British customers in sports industry', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism: A focus on Chaozhou, China', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector', in Rahman, NAA., Melewar, TC., Pantea, F. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 26 - 41. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Introduction to the book', in Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. London : Routledge. pp. 1 - 3. ISBN 10: 1-003-35688-5. ISBN 13: 978-1-032-41221-4.
Rahman, NAA., Melewar, TC., Foroudi, P. and Gupta, S. (2024) 'Corporate branding in logistics and transportation: Recent developments and emerging issues'. London: Routledge. ISSN 10: 1-003-35688-5 ISSN 13: 978-1-032-41221-4
Zha, D., Marvi, R. and Foroudi, P. (2024) 'Customer experience: A critical review and research agenda', in Foroudi, P., Melewar, TC., Rahman, NAA. and Gupta, S. (eds.) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. pp. 42 - 54.
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., et al. (2024) 'Digital transformation: A multidisciplinary perspective and future research agenda'. International Journal of Consumer Studies, 48 (2). pp. 1 - 28. ISSN: 1470-6423 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link
Cai, P., Foroudi, P. and Palazzo, M. (2024) 'Boosting brand management through urban tourism', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 99 - 120. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Introduction', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 1 - 5. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Bedu, EJ., Foroudi, P. and Palazzo, M. (2024) 'Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 208 - 222. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Tanvir, T., Foroudi, P. and Palazzo, M. (2024) 'Linking celebrity endorsement and sports apparel', in Palazzo, M. and Foroudi, P. (eds.) Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. London : Routledge. pp. 175 - 191. ISBN 10: 1-003-38859-0. ISBN 13: 978-1-032-48351-1.
Palazzo, M. and Foroudi, P. (2024) 'Contemporary Marketing and Consumer Behaviour in Sustainable Tourism'. London: Routledge. ISSN 10: 1-003-38859-0 ISSN 13: 978-1-032-48351-1
Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6
Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.
Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
MirzaeianKhamseh, P., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of employer branding on non-financial performance', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 160 - 203. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Mehmannavazan, S., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of brand authenticity on purchase intention: A study of consumers' perception in the context of clothing industry in Iran', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routleedge. pp. 204 - 240. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital transformation: Corporate branding, identity, and reputation', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Otuekong, V. and Foroudi, P. (2023) 'The influence of eCommerce providers in promoting eCommerce: A study of Nigeria e-Merchants’ and online customers’ perspectives', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 159 - 181. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.
Soltani, M., Foroudi, P. and Haghighinasab, M. (2023) 'Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth', in Cuomo,, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 259 - 285. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.
Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7
Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8
Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) 'Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms'. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link
Madawala, K., Foroudi, P. and Palazzo, M. (2023) 'Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector'. Journal of Retailing and Consumer Services, 74. pp. 103395 - 103395. ISSN: 0969-6989
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, TC., Dennis, C. and et al. (2023) 'Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors'. European Business Review (Bingley), 35 (4). pp. 469 - 499. ISSN: 0955-534X Open Access Link
Jahangiri, M., Asaad, Y. and Foroudi, P. (2023) 'Healthy ageing and the use of technology'.European Marketing Conference (EMAC 2023). Odense, Denmark.Open Access Link
Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) 'A brief history of service innovation: The evolution of past, present, and future service innovation'. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963 Open Access Link
Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) 'Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness'. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845 Open Access Link