Hussain, S., Melewar, TC., Priporas, CV., Foroudi, P. and Dennis, C. (2020) 'Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility'. Journal of Business Research, 109. pp. 472 - 488. ISSN: 0148-2963

Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Beyond Multi-channel Marketing: Critical Issues in Dual Marketing'. Emerald Publishing Limited. ISSN 13: 9781838676865

Foroudi, P. (2020) 'Foreword'.

Festa, G., Cuomo, MT., Foroudi, P. and Metallo, G. (2020) 'Wine tourism as a non-core business strategy for small wineries'. International Journal of Managerial and Financial Accounting, 12 (2). pp. 149 - 164. ISSN: 1753-6715

Imani, S., Foroudi, P., Seyyedamiri, N. and Dehghani, N. (2020) 'Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market'. Cogent Business and Management, 7 (1). pp. 1762963 - 1762963. ISSN: 2331-1975

Fakhreddin, F., Foroudi, P. and Rasouli Ghahroudi, M. (2020) 'The bidirectional complementarity between market orientation and launch proficiency affecting new product performance'. Journal of Product and Brand Management, 30 (6). pp. 916 - 936. ISSN: 1061-0421

Akarsu, TN., Foroudi, P. and Melewar, TC. (2020) 'Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding', inBeyond Multi-channel Marketing: Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 121 - 137.

Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Toward a Conclusion', inBeyond Multi-channel Marketing: Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 225 - 242. ISBN 13: 9781838676865.

Nankali, A., Palazzo, M., Jalali, M., Foroudi, P., Amiri, NS. and Salami, GH. (2020) 'Integrated Marketing Communication in B2B2C Area', inBeyond Multi-channel Marketing: Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 79 - 120.

Foroudi, P., Marvi, R., Foroudi, MM., Ziyadin, S. and Munkhbat, S. (2020) 'Against the Odds: Consequences of Social Media in B2B and B2C', inBeyond Multi-channel Marketing: Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 163 - 189.

Palazzo, M., Foroudi, P. and Siano, A. (2020) 'Introduction', inBeyond Multi-channel Marketing: Critical Issues in Dual Marketing. Emerald Publishing Limited. pp. 3 - 12.

Foroudi, MM., Balmer, JMT., Chen, W., Foroudi, P. and Patsala, P. (2019) 'Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory'. Journal of Business Research, 109 (March 2020). pp. 321 - 336. ISSN: 0148-2963 Open Access Link

Cuomo, MT., Foroudi, P., Tortora, D., Hussain, S. and Melewar, TC. (2019) 'Celebrity endorsement and the attitude towards luxury brands for sustainable consumption'. Sustainability (Switzerland), 11 (23). pp. 6791 - 6791.

Ageeva, E., Melewar, TC., Foroudi, P. and Dennis, C. (2019) 'Evaluating the factors of corporate website favorability: a case of UK and Russia'. Qualitative Market Research, 22 (5). pp. 687 - 715. ISSN: 1352-2752

Foroudi, MM., Balmer, JMT., Chen, W. and Foroudi, P. (2019) 'Relationship between corporate identity, place architecture, and identification: an exploratory case study'. Qualitative Market Research, 22 (5). pp. 638 - 668. ISSN: 1352-2752 Open Access Link

Brown, D., Foroudi, P. and Hafeez, K. (2019) 'Marketing management capability: the construct and its dimensions: An examination of managers’ and entrepreneurs’ perceptions in a retail setting'. Qualitative Market Research, 22 (5). pp. 609 - 637. ISSN: 1352-2752

Palazzo, M., Vollero, A., Foroudi, P. and Siano, A. (2019) 'Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies'. Journal of Business-to-Business Marketing, 26 (3-4). pp. 341 - 355. ISSN: 1051-712X

Kooli, K., Tzempelikos, N., Foroudi, P. and Mazahreh, S. (2019) 'What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?'. Journal of Business-to-Business Marketing, 26 (3-4). pp. 245 - 264. ISSN: 1051-712X

Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. (2019) 'Finding the right management approach in independent hotels'. International Journal of Contemporary Hospitality Management, 31 (7). pp. 2862 - 2883. ISSN: 0959-6119

Ageeva, E. and Foroudi, P. (2019) 'Tourists’ destination image through regional tourism: From supply and demand sides perspectives'. Journal of Business Research, 101. pp. 334 - 348. ISSN: 0148-2963

Yu, Q., Foroudi, P. and Gupta, S. (2019) 'Far apart yet close by: Social media and acculturation among international students in the UK'. Technological Forecasting and Social Change, 145. pp. 493 - 502. ISSN: 0040-1625

Foroudi, P., Foroudi, MM., Nguyen, B. and Gupta, S. (2019) 'Conceptualizing and managing corporate logo: a qualitative study'. Qualitative Market Research, 22 (3). pp. 381 - 404. ISSN: 1352-2752

Ageeva, E., Melewar, TC., Foroudi, P. and Dennis, C. (2019) 'Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia'. Journal of Business Research, 98. pp. 15 - 32. ISSN: 0148-2963

Pantano, E., Priporas, CV. and Foroudi, P. (2019) 'Innovation starts at the storefront: Modelling consumer behaviour towards storefront windows enriched with innovative technologies'. International Journal of Retail and Distribution Management, 47 (2). pp. 202 - 219. ISSN: 0959-0552

Hafeez, K., Alghatas, FM., Foroudi, P., Nguyen, B. and Gupta, S. (2019) 'Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)'. Information Technology and People, 32 (2). pp. 405 - 429. ISSN: 0959-3845

Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. (2019) 'Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector'. International Journal of Islamic and Middle Eastern Finance and Management, 12 (1). pp. 76 - 95. ISSN: 1753-8394

Hafeez, K., Foroudi, P. and Nguyen, B. (2019) 'An integrated core competence evaluation framework for portfolio management in the oil industry'. International Journal of Management and Decision Making, 18 (3). pp. 229 - 256. ISSN: 1462-4621

Foroudi, P., Yu, Q., Gupta, S. and Foroudi, MM. (2019) 'Enhancing university brand image and reputation through customer value co-creation behaviour'. Technological Forecasting and Social Change, 138. pp. 218 - 227. ISSN: 0040-1625

Foroudi, P. (2019) 'Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance'. International Journal of Hospitality Management, 76. pp. 271 - 285. ISSN: 0278-4319

Foroudi, P., Jin, Z., Gupta, S., Foroudi, MM. and Kitchen, PJ. (2018) 'Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention'. Journal of Business Research, 89. pp. 462 - 474. ISSN: 0148-2963

Ageeva, E., Melewar, TC., Foroudi, P., Dennis, C. and Jin, Z. (2018) 'Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA'. Journal of Business Research, 89. pp. 287 - 304. ISSN: 0148-2963

Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. (2018) 'How do entrepreneurs learn and engage in an online community-of-practice? A case study approach'. Behaviour and Information Technology, 37 (7). pp. 714 - 735. ISSN: 0144-929X

Melewar, TC., Foroudi, P., Dinnie, K. and Nguyen, B. (2018) 'The role of corporate identity management in the higher education sector: an exploratory case study'. Journal of Marketing Communications, 24 (4). pp. 337 - 359. ISSN: 1352-7266

Gupta, S., Foroudi, P. and Yen, D. (2018) 'Investigating relationship types for creating brand value for resellers'. Industrial Marketing Management, 72. pp. 37 - 47. ISSN: 0019-8501 Open Access Link

Foroudi, P., Gupta, S., Sivarajah, U. and Broderick, A. (2018) 'Investigating the effects of smart technology on customer dynamics and customer experience'. Computers in Human Behavior, 80. pp. 271 - 282. ISSN: 0747-5632

Foroudi, P., Akarsu, TN., Ageeva, E., Foroudi, MM., Dennis, C. and Melewar, TC. (2018) 'PROMISING THE DREAM: Changing destination image of London through the effect of website place'. Journal of Business Research, 83. pp. 97 - 110. ISSN: 0148-2963

Siano, A., Vollero, A., Della Volpe, M., Confetto, MG., Foroudi, P. and Palazzo, M. (2018) 'The role of physical metaphors for decision-making in integrated corporate communication'. Bottom Line, 31 (1). pp. 42 - 55. ISSN: 0888-045X

Faghih, N., Dastourian, B., Sajadi, SM., Henten, A. and Foroudi, P. (2018) 'A framework for business model with strategic innovation in ICT firms: The importance of information'. Bottom Line, 31 (1). pp. 16 - 41. ISSN: 0888-045X

Nazarian, A., Atkinson, P. and Foroudi, P. (2017) 'Influence of national culture and balanced organizational culture on the hotel industry's performance'. International Journal of Hospitality Management, 63. pp. 22 - 32. ISSN: 0278-4319

Melewar, TC., Foroudi, P., Gupta, S., Kitchen, PJ. and Foroudi, MM. (2017) 'Integrating identity, strategy and communications for trust, loyalty and commitment'. European Journal of Marketing, 51 (3). pp. 572 - 604. ISSN: 0309-0566 Open Access Link

Foroudi, P., Dinnie, K., Kitchen, PJ., Melewar, TC. and Foroudi, MM. (2017) 'IMC antecedents and the consequences of planned brand identity in higher education'. European Journal of Marketing, 51 (3). pp. 528 - 550. ISSN: 0309-0566 Open Access Link

Devereux, L., Melewar, TC. and Foroudi, P. (2017) 'Corporate Identity and Social Media: Existence and Extension of the Organization'. International Studies of Management and Organization, 47 (2). pp. 110 - 134. ISSN: 0020-8825

Foroudi, P., Melewar, TC. and Gupta, S. (2017) 'Corporate Logo: History, Definition, and Components'. International Studies of Management and Organization, 47 (2). pp. 176 - 196. ISSN: 0020-8825

Foroudi, P. and Montes, E. (2017) 'Corporate e-communication: Its relationship with corporate logo in the construction of digital interaction platforms'. Bottom Line, 30 (3). pp. 201 - 215. ISSN: 0888-045X

Foroudi, P., Hafeez, K. and Foroudi, MM. (2017) 'Evaluating the impact of corporate logos towards corporate reputation: A case of Persia and Mexico'. Qualitative Market Research, 20 (2). pp. 158 - 180. ISSN: 1352-2752

Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. (2017) 'Digital technology and marketing management capability: achieving growth in SMEs'. Qualitative Market Research, 20 (2). pp. 230 - 246. ISSN: 1352-2752

Siano, A., Palazzo, M., Foroudi, P. and Vollero, A. (2017) 'Rethinking Bernstein communication wheel: A re-visitation of a communication tool'. Bottom Line, 30 (3). pp. 186 - 194. ISSN: 0888-045X

Palazzo, M., Foroudi, P., Siano, A. and Kitchen, PJ. (2017) 'The value and significance of corporate community relations: an Italian SME perspective'. Bottom Line, 30 (4). pp. 330 - 344. ISSN: 0888-045X

Akbari, M., Seyyed Amiri, N., Imani, S., Rezaeei, N. and Foroudi, P. (2017) 'Why leadership style matters: a closer look at transformational leadership and internal marketing'. Bottom Line, 30 (4). pp. 258 - 278. ISSN: 0888-045X

Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. (2017) 'Information technology directors’ efforts on innovation, integrated marketing communications and brand equity'. Bottom Line, 30 (4). pp. 297 - 309. ISSN: 0888-045X

Kan, Y., Dennis, C., Melewar, TC. and Foroudi, P. (2017) 'THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2156 - 2157. ISSN: 2547-8516