Kan, Y., Dennis, C., Melewar, TC. and Foroudi, P. (2017) 'THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2156 - 2157. ISSN: 2547-8516

Jerez, MJ., Melewar, TC., Foroudi, P. and Stylidis, D. (2017) 'AN INVESTIGATION OF WAITERS' OCCUPATIONAL IDENTITY (WOI): A LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2147 - 2150. ISSN: 2547-8516

Yousef, W., Melewar, TC., Dennis, C. and Foroudi, P. (2017) 'AN EXAMINATION OF THE INFLUENCE OF ISLAMIC BRAND LOVE ON BRAND LOYALTY, WORD OF MOUTH AND PURCHASE INTENTION: AN EMPIRICAL STUDY IN SAUDI ARABIA'. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE. pp. 2415 - 2416. ISSN: 2547-8516

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) 'The local brand representative in reseller networks'. Journal of Business Research, 69 (12). pp. 5712 - 5723. ISSN: 0148-2963

Gupta, S., Malhotra, NK., Czinkota, M. and Foroudi, P. (2016) 'Marketing innovation: A consequence of competitiveness'. Journal of Business Research, 69 (12). pp. 5671 - 5681. ISSN: 0148-2963

Foroudi, P., Jin, Z., Gupta, S., Melewar, TC. and Foroudi, MM. (2016) 'Influence of innovation capability and customer experience on reputation and loyalty'. Journal of Business Research, 69 (11). pp. 4882 - 4889. ISSN: 0148-2963

Hafeez, K., Foroudi, P., Dinnie, K., Nguyen, B. and Parahoo, SK. (2016) 'The role of place branding and image in the development of sectoral clusters: The case of Dubai'. Journal of Brand Management, 23 (4). pp. 383 - 402. ISSN: 1350-231X

Foroudi, P., Gupta, S., Kitchen, P., Foroudi, MM. and Nguyen, B. (2016) 'A framework of place branding, place image, and place reputation: Antecedents and moderators'. Qualitative Market Research, 19 (2). pp. 241 - 264. ISSN: 1352-2752

Foroudi, P., Melewar, TC. and Gupta, S. (2014) 'Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting'. Journal of Business Research, 67 (11). pp. 2269 - 2281. ISSN: 0148-2963