Dr Riccardo Nucci
Lecturer in Entrepreneurship
Eastern Gateway 103a
- Email: riccardo.nucci@brunel.ac.uk
- Tel: +44 (0)1895 265730
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Research area(s)
My research interests reside in the area of entrepreneurship and entrepreneurial learning. Drawing from social psychology theories, I am passionate to discover how individuals learn, adapt, and change throughout the entrepreneurial process. I am particularly interested in studying how entrepreneurs learn from business failures and from the observation of others. To gain insights into the cognition and emotions of individuals, I adopt both qualitative and quantitative methods.
Research Interests
To study the experiences of individual entrepreneurs, my research is deeply rooted in the field of psychology and my work builds on identification theories by Erik Erikson, experiential learning theories by David Kolb, and social learning theories by Albert Bandura. I have experience in both qualitative and quantitative methodologies. I carried out qualitative data collection with in-depth interviews and further analysis with NVivo. I also designed and executed in-class and on-line experiments. I performed statistical analysis, both correlational and experimental, using SPSS and R programming language.
