Dr Syed Muhammad
Reader - Strategy and Entrepreneurship
Eastern Gateway 202i
- Email: syed.muhammad@brunel.ac.uk
- Tel: +44 (0)1895 267289
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
I have 23 years of management, leadership and teaching experience at higher education with the experience of leading, developing and managing collaborative partnerships locally and internationally along with implementing, maintaining and enhancing appropriate quality assurance processes and academic standards. I made significant contributions to management and leadership roles in my career in higher education. I have taken senior management responsibilities at different higher education institutions and made significant contributions to their strategic developments. My experience includes as a head of studies, director of teaching and learning, academic lead (principal lecturer) and a director of studies. I have worked at the major academic institutions such as Brunel University London, Middlesex University London, Glasgow Caledonian University London, University of Stirling London, The University of Law Business School, Greenwich School of Management London, Global University System London, Grenoble Ecole de Management and Em Normandy Oxford.
I am a Senior Fellow of Higher Education Academy and a member of the leading professional bodies such as Chartered Management Institute, Association of Masters of Business Administration, British Academy of Management, and Academy of Marketing. I have been instrumental in Strategy, Marketing and Entrepreneurship. An experienced head, director and an academic lead in higher education, I have worked in positions of leadership, management and teaching.
I am currently an external examiner at Coventry University London and Queen Mary University of London.
Qualifications
PhD
MBA
GDL/CPE
MSc
BSc
Responsibility
Director of Teaching and Learning
Newest selected publications
Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) 'A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation'. Journal of the Association for Information Systems, 25 (5). pp. 1240 - 1273. ISSN: 1558-3457 Open Access Link
Roy, SK., Singh, G., Gruner, RL., Dey, BL., Shabnam, S., Muhammad, SS. and (2023) 'Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes'. Information Systems Frontiers, 0 (ahead of print). pp. 1 - 20. ISSN: 1387-3326 Open Access Link
et al.Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2023) 'Political social media marketing: A systematic literature review and future research agenda'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1389-5753 Open Access Link
Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) 'Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention'. British Journal of Management, 34 (3). pp. 1215 - 1237. ISSN: 1045-3172 Open Access Link
Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845 Open Access Link