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Dr Syed Muhammad
Reader - Strategy and Entrepreneurship

Eastern Gateway 202i

Summary

I have 23 years of management, leadership and teaching experience at higher education with the experience of leading, developing and managing collaborative partnerships locally and internationally along with implementing, maintaining and enhancing appropriate quality assurance processes and academic standards. I made significant contributions to management and leadership roles in my career in higher education. I have taken senior management responsibilities at different higher education institutions and made significant contributions to their strategic developments. My experience includes as a head of studies, director of teaching and learning, academic lead (principal lecturer) and a director of studies. I have worked at the major academic institutions such as Brunel University London, Middlesex University London, Glasgow Caledonian University London, University of Stirling London, The University of Law Business School, Greenwich School of Management London, Global University System London, Grenoble Ecole de Management and Em Normandy Oxford.

I am a Senior Fellow of Higher Education Academy and a member of the leading professional bodies such as Chartered Management Institute, Association of Masters of Business Administration, British Academy of Management, and Academy of Marketing. I have been instrumental in Strategy, Marketing and Entrepreneurship. An experienced head, director and an academic lead in higher education, I have worked in positions of leadership, management and teaching. 

I am currently an external examiner at Coventry University London and Queen Mary University of London. 

Qualifications

PhD

MBA

GDL/CPE

MSc

BSc

Responsibility

Director of Teaching and Learning

Newest selected publications

Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) 'A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation'. Journal of the Association for Information Systems, 25 (5). pp. 1240 - 1273. ISSN: 1558-3457 Open Access Link

Journal article

Roy, SK., Singh, G., Gruner, RL., Dey, BL., Shabnam, S., Muhammad, SS. and et al. (2023) 'Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes'. Information Systems Frontiers, 0 (ahead of print). pp. 1 - 20. ISSN: 1387-3326 Open Access Link

Journal article

Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2023) 'Political social media marketing: A systematic literature review and future research agenda'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1389-5753 Open Access Link

Journal article

Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) 'Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention'. British Journal of Management, 34 (3). pp. 1215 - 1237. ISSN: 1045-3172 Open Access Link

Journal article

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845 Open Access Link

Journal article
More publications(15)

Brunel University London
Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

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