Dr Syed Muhammad
Reader - Strategy and Entrepreneurship

Research area(s)

Syed’s research is interdisciplinary and focusses on technological innovations, digital footprints, big data, digital marketing, digitalization and privacy and security etc. His research has a particular focus on digital future, interaction with cutting edge technological platforms, adaptation and dark side behaviour of IOT/AI etc. His research output has contributed to strategy and consumer behaviour, brand reshoring, digital and social media marketing and privacy and security on digital platforms. 

Research Interests

• Digital Footprints
• Technology adoption and adaptation (cutting edge platforms)
• Digital consumer attitude and behaviour
• Privacy and Security
• Big Data
• Digitalisation
• Smart city and digital transformation
• Strategic digital transformation 
• Dark side behaviour of AI/IoT etc.
• Entrepreneurship and entrepreneurial mindset