Dr Yousra Asaad
Senior Lecturer in Marketing

Teaching

I teach modules related to Branding and Marketing at both levels (Postgraduate and Undergraduate).

At the Postgraduate level, I teach both Marketing Principles and Contemporary Brand Management to the MSc Marketing. I also teach toursim branding in the applied corporate branding module to the MSc Corporate Brand Management. The MSc Corporate Brand Management program's teaching approach has always been about embedding industry or companies into our classroom as well as educational field trips. Several examples of exciting students' activities:- 

• Corporate Brand Guest Speaker 2022 - Mr. Tim Kourdi, St Margaret's Hotel, Oxford
• Applied Corporate Branding 2021 - Industry Collaborative Projects with MSc Corporate Brand Students 
• Corporate Brand Students' Field Trip 2021 - London Brand Museum visit
• Corporate Brand Consultancy Project 2020 -Youth Hostel Association (YHA) Brighton

At the Undergraduate level I teach Principles and Practice of Marketing to year 1 of the BSc Business and Management. 

My consultation and feedback hours are on Mondays and Wednesdays 10 to 11am. 

Courses taught

• Marketing Principles (MG5608)

  Level: Postgraduate
  Date: September 2020
• Contemporary Brand Management (MG5620)

  Level: Postgraduate
  Date: January 2019