Professor Dorothy Yen
Professor in Marketing
Eastern Gateway 215
- Email: dorothy.yen@brunel.ac.uk
- Tel: +44 (0)1895 267318
Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032
Yen, DA., Yu, Q. and Barnes, BR. (2007) 'Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges'. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363